Gallery view

1970 Dec. 5

McCormack, Mark H.

Memorandum from Mark H. McCormack to American Telephone and Telegraph Company file

McCormack details his meetings with Ed Block, the advertising manager at American Telephone and Telegraph Company and Tony Galli of N. W. Ayer in which they discussed the film and television prospects for the Arnold Palmer special, Best 18. He also met with Walt Cannon about a combined film approach that would put American Telephone and Telegraph Company in a monopoly position in the United States. Mc... more

Mark H. McCormack Papers

1972 Feb. 29

McCormack, Mark H.

Memorandum from Mark H. McCormack to Arnold Palmer Allstate file

McCormack notes that Allstate will buy half of the best 18 Holes in the United States, Arnold Palmer could do three television commercials and other commercial activity surrounding the film.

Mark H. McCormack Papers

1972 May 4

McCormack, Mark H.

Memorandum from Mark H. McCormack to Allstate file

McCormack notes that Don Chapen, Sales Promotion Manager, is the best person to talk to at Allstate about things like film production.

Mark H. McCormack Papers

1970 Oct. 3

McCormack, Mark H.

Memorandum from Mark H. McCormack to Time-Life cassette file

Dick Klurman is expecting to make, and pay top dollar for, two sports films. He is looking for guidance.

Mark H. McCormack Papers

1972 May 3

McCormack, Mark H.

Memorandum from Mark H. McCormack to Philip Morris working papers file

McCormack spoke to Philip Morris about a possible British Open film sponsorship in Spain, Switzerland and France for $10,000 and have their sponsored golf pro attend screenings. He would like to determine the general European reaction to this kind of program.

Mark H. McCormack Papers