Confirming Arnold Palmer's attendance to the Chicago Auto Show and noting other appearances that will be confirmed in the coming weeks. McCormack notes that the New York Auto Show will not work with the Masters Championship.
(Mark H. McCormack Papers)

McCormack notes that Arnold Palmer concerning Greensboro.
(Mark H. McCormack Papers)

Concerning a Latrobe dealer outing with Arnold Palmer and sponsorship of the Arnold Palmer Special. McCormack asks where Ablondi stands in regards to setting up the dealer outing as Palmer's fall schedule is being set. Regarding the Arnold Palmer Special, McCormack notes that United Air Lines and Chase bank are two sponsors the NBC airing of the special. McCormack asks ... more
(Mark H. McCormack Papers)

McCormack notes that Arnold Palmer has confirmed his Salisbury appearance but is still awaiting the specifics of his Chicago Auto Show appearance.
(Mark H. McCormack Papers)

McCormack is looking forward to finalizing things with reference to Arnold Palmer, and sums up their discussion from their meeting in Detroit. McCormack notes they agreed the base fee for Arnold Palmer for the United States and Canada should be $25,000 per year, plus the same automobile arrangement. The four areas yet to be resolved include territory, longevity, appearances, an... more
(Mark H. McCormack Papers)

McCormack writes Raymond A. Ablondi to request information about Ablondi's appearance requests for the National Management Meeting, the National Press Preview, the North Carolina Sportscasters and Sportswriters appearance, the Chicago Auto Show, and the Los Angeles Auto Show, as McCormack will be working with Arnold Palmer on Palmer's 1970 schedule in the beginning of J... more
(Mark H. McCormack Papers)

Confirming that Arnold Palmer will be with Ablondi for two days during the Chicago Automobile Show.
(Mark H. McCormack Papers)

Asking Ablondi's thoughts regarding using Arnold Palmer during the spring of 1971.
(Mark H. McCormack Papers)

McCormack explains that Arnold Palmer cannot be a Canadian associate.
(Mark H. McCormack Papers)

McCormack reminds Ablondi that he has been sending him the Golf Annual, and it occurred to McCormack that it may make a good promotional project for Lincoln-Mercury.
(Mark H. McCormack Papers)