Name

Bay Hill Citrus Classic (39)
Arnold Palmer Invitational (38)
McCormack, Mark H. (37)
Bay Hill Club (Orlando, Fla.) (4)
Florida Citrus Open (4)
Allstate Insurance Company (3)
Continental Trailways, Inc. (3)
Murphy, J. Kevin (3)
Adams, Charles F. (2)
Bay Hill Classic (2)
Chapin, Don (2)
Chilcote, Judy A. (2)
D'Arcy MacManus Masius (2)
Dentan, Rene P. (2)
Johnston, Alastair J. (2)
O'Loughlin, John K. (2)
Palmer, Arnold, 1929- (2)
Rosenthal, Jules (2)
Ali, Muhammad, 1942- (1)
Atlantica-Boavista Seguros (1)
Beatrice Foods Company (1)
Beekman, Philip E. (1)
Bell Helicopter Textron (1)
Braga, Antȏnio Carlos de Almeida (1)
Brown & Williamson (1)
Campbell, Robert D. (Robert Duff), 1917-1997 (1)
Cessna Aircraft Company (1)
Colgate-Palmolive Company (1)
Downes, Paul (1)
Esmark (1)
Foster, David R. (David Ramsey), 1920-2010 (1)
Fédération internationale de football association (1)
General Motors Corporation . Cadillac Motor Car Division (1)
Hanselman, Richard W. (1)
Imperial Tobacco (1)
Johnson, Glen H. (1)
Joseph E. Seagram and Sons, Inc. (1)
Kirby, Robert E., 1918-1999 (1)
Kramer, Hans (1)
Leckie, G. K. (1)
McCarty, Charles (1)
Meyer, Russell W. (1)
Montres Rolex S.A. (1)
National Broadcasting Company (1)
Newsweek, inc. (1)
Petok, Sam (1)
Professional Golfers' Association of America (1)
Ricard, Ed (1)
Rockwell International (1)
Spalding, J. A. (1)
Thomas, Philip L. (1)
United Airlines (1)
Westinghouse Electric Corporation (1)

Topic

Corporate sponsorship (17)
Sales (17)
Golf (14)
Tournaments (14)
Negotiation in business (5)
Planning (2)
Advertising (1)
Awards (1)
Photography of sports (1)
Skis and skiing (1)
Tennis (1)
Travel (1)

Genre

Correspondence (35)
Memorandums (13)
Notes (4)

Collection

Mark H. McCormack Papers (39)

Place

Canada (1)

 

 

39 results (displaying results 1 - 10) | click on a column title to sort by that column

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McCormack comments on Cadillac's decision not to participate in the customer entertainment package at the Bay Hill Citrus Classic and suggests they show their support by purchasing advertising space in the tournament programs. The letter indicates that Arnold Palmer is particularly interested in Cadillac's support.
(Mark H. McCormack Papers)

McCormack, Mark H.
1979 Feb. 3
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Concerning the Bay Hill Citrus Classic. McCormack compares ratings for the 1979 Memorial Tournament to the Bay Hill Citurs Classic, and notes that prior to Arnold Palmer's involvement the Memorial Tournament out rated the Bay Hill.
(Mark H. McCormack Papers)

McCormack, Mark H.
1979 June 14
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Chilcote asks Johnston to return the slides of the tent complex at the Bay Hill Citrus Classic, so that they can make prints.
(Mark H. McCormack Papers)

Chilcote, Judy A.
1979 Apr. 12
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Concerning a recent trip from Cleveland to Bay Hill. McCormack comments on the meetings he attended regarding the Bay Hill Citrus Classic and indicates how the airfare should be charged.
(Mark H. McCormack Papers)

McCormack, Mark H.
1979 Jan. 3
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Writing on Arnold Palmer's suggestion regarding Rolex's patronage of the Bay Hill Citrus Classic. McCormack outlines the proposed arrangement including entertainment tents, advertising space, identification on the scoreboard, participation in the pro-amateur, costs, and other details.
(Mark H. McCormack Papers)

McCormack, Mark H.
1978 Nov. 15
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Proposing an Allstate involvement in the Bay Hill Citrus Classic in Orlando. McCormack provides details of a proposed arrangement including, an entertainment tent facility, space in the pro-amateur event, season tickets to the Citrus Classic, advertising space in the program and pairing sheets, a promotional booth, scoreboard identification, and other matters.
(Mark H. McCormack Papers)

McCormack, Mark H.
1978 Nov. 14
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McCormack cannot attend the Beavers meeting in Detroit on March 1 or 8.
(Mark H. McCormack Papers)

McCormack, Mark H.
1978 Dec. 14
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McCormack invites Downes to visit the Bay Hill Club and Lodge for a game of golf over Christmas and New Years. He also invites him to the golf tournament in March.
(Mark H. McCormack Papers)

McCormack, Mark H.
1978 Dec. 14
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Writing on Arnold Palmer's suggestion regarding involvement with the Bay Hill Citrus Classic. McCormack outlines the proposed arrangement including entertainment tents, advertising space, identification on the scoreboard, participation in the pro-amateur, costs, and other details.
(Mark H. McCormack Papers)

McCormack, Mark H.
1978 Nov. 16
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Notes concerning a Citrus Open meeting. McCormack outlines topics discussed including responsibilities of various executives, security and access,, setting up a Bay Hill committee, using a two-way radio for scoring, proposing a pro-amateur to NBC, uniforms and blazers, Scotty Connell's role at NBC, and other matters.
(Mark H. McCormack Papers)

McCormack, Mark H.
1978 May 7