Name

Bay Hill Citrus Classic (36)
Arnold Palmer Invitational (35)
McCormack, Mark H. (34)
Bay Hill Club (Orlando, Fla.) (4)
Florida Citrus Open (4)
Allstate Insurance Company (3)
Continental Trailways, Inc. (3)
Murphy, J. Kevin (3)
Adams, Charles F. (2)
Bay Hill Classic (2)
Chapin, Don (2)
Chilcote, Judy A. (2)
D'Arcy MacManus Masius (2)
Johnston, Alastair J. (2)
O'Loughlin, John K. (2)
Palmer, Arnold, 1929- (2)
Ali, Muhammad, 1942- (1)
Atlantica-Boavista Seguros (1)
Beatrice Foods Company (1)
Beekman, Philip E. (1)
Bell Helicopter Textron (1)
Braga, Antȏnio Carlos de Almeida (1)
Brown & Williamson (1)
Campbell, Robert D. (Robert Duff), 1917-1997 (1)
Cessna Aircraft Company (1)
Colgate-Palmolive Company (1)
Dentan, Rene P. (1)
Downes, Paul (1)
Esmark (1)
Foster, David R. (David Ramsey), 1920-2010 (1)
Fédération internationale de football association (1)
General Motors Corporation . Cadillac Motor Car Division (1)
Hanselman, Richard W. (1)
Imperial Tobacco (1)
Johnson, Glen H. (1)
Joseph E. Seagram and Sons, Inc. (1)
Kirby, Robert E., 1918-1999 (1)
Kramer, Hans (1)
Leckie, G. K. (1)
McCarty, Charles (1)
Meyer, Russell W. (1)
Montres Rolex S.A. (1)
National Broadcasting Company (1)
Newsweek, inc. (1)
Petok, Sam (1)
Professional Golfers' Association of America (1)
Ricard, Ed (1)
Rockwell International (1)
Rosenthal, Jules (1)
Thomas, Philip L. (1)
United Airlines (1)
Westinghouse Electric Corporation (1)

Topic

Corporate sponsorship (17)
Sales (17)
Tournaments (14)
Golf (13)
Negotiation in business (5)
Planning (2)
Photography of sports (1)
Skis and skiing (1)
Tennis (1)
Travel (1)

Genre

Correspondence (32)
Memorandums (12)
Notes (4)

Collection

Mark H. McCormack Papers (36)

Place

Canada (1)

 

 

36 results (displaying results 1 - 10) | click on a column title to sort by that column

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Writing on Arnold Palmer's suggestion regarding Rolex's patronage of the Bay Hill Citrus Classic. McCormack outlines the proposed arrangement including entertainment tents, advertising space, identification on the scoreboard, participation in the pro-amateur, costs, and other details.
(Mark H. McCormack Papers)

McCormack, Mark H.
1978 Nov. 15
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McCormack and Arnold Palmer suggest Colgate enter an arrangement with the Bay Hill Citrus Classic. McCormack outlines the proposed arrangement including entertainment tents, advertising space, identification on the scoreboard, participation in the pro-amateur, costs, and other details.
(Mark H. McCormack Papers)

McCormack, Mark H.
1978 Nov. 15
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Concerning arrangements for the Citrus Open. Arnold Palmer requests womens uniforms for scorers and courtesy car drives and blazers to be the official Citrus Open Bay Hill blazers. McCormack asks Rosenthal to give the matter some thought.
(Mark H. McCormack Papers)

McCormack, Mark H.
1978 May 6
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Proposing a Continental Trailways involvement in the Bay Hill Citrus Classic in Orlando. McCormack provides details of a proposed arrangement including, an entertainment tent facility, space in the pro-amateur event, season tickets to the Citrus Classic, advertising space in the program and pairing sheets, a promotional booth, scoreboard identification, and other matters.
(Mark H. McCormack Papers)

McCormack, Mark H.
1978 Nov. 14
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Concerning Cadillac's involvement in the Bay Hill Citrus Classic. McCormack proposes a patronage package to Adams. Package includes, tent entertainment facilities, season tickets, advertising in the program and pairing sheets, identification on the scoreboard, and more.
(Mark H. McCormack Papers)

McCormack, Mark H.
1978 Nov. 14
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Suggesting Beatrice Foods become involved with the Bay Hill Citrus Classic. McCormack outlines the proposed arrangement including entertainment tents, advertising space, identification on the scoreboard, participation in the pro-amateur, costs, and other details.
(Mark H. McCormack Papers)

McCormack, Mark H.
1978 Nov. 15
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Notes concerning Brown & Williamson's involvement in the Bay Hill Citrus Classic as discussed at a recent meeting in Louisville. McCormack lists arrangements discussed such as, the tournament name and logo, national advertising, a major trade pro-amateur called Rich Lights Pro-Amateur, film of the event, caddy clothing, and other matters.
(Mark H. McCormack Papers)

McCormack, Mark H.
1979 May 4
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Notes concerning a Citrus Open meeting. McCormack outlines topics discussed including responsibilities of various executives, security and access,, setting up a Bay Hill committee, using a two-way radio for scoring, proposing a pro-amateur to NBC, uniforms and blazers, Scotty Connell's role at NBC, and other matters.
(Mark H. McCormack Papers)

McCormack, Mark H.
1978 May 7
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McCormack would like to see the Citrus Open financial reports before they are given to Arnold Palmer.
(Mark H. McCormack Papers)

Chilcote, Judy A.
1978 May 17
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McCormack asks J. Kevin Murphy if they could set up a meeting to talk about things in general and about Arnold Palmer. He would particularly like to discuss the possibility of an association between Palmer and Continental Trailways, which would be similar to the association Palmer had with Murphy when Murphy was at Purolator. McCormack also informs Murphy that Palmer has taken over the Citrus Open, wh... more
(Mark H. McCormack Papers)

McCormack, Mark H.
1978 July 25