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Thumbnail of Letter from Mark H. McCormack to Charles McCarty

1978 July 24

McCormack, Mark H.

Letter from Mark H. McCormack to Charles McCarty

McCormack writes Charles McCarty about the possibility of Brown & Williamson Tobacco Company becoming involved with the Bay Hill Classic. He indicates that he and Arnold Palmer are enthusiastic about working together and that they understand that McCarty will want to do this with the Viceroy brand. He elaborates on their thoughts on this association and mentions that he thinks all of the ideas he pres... more

Mark H. McCormack Papers

Thumbnail of Letter from Mark H. McCormack to John K. O'Loughlin

1978 Nov. 14

McCormack, Mark H.

Letter from Mark H. McCormack to John K. O'Loughlin

Proposing an Allstate involvement in the Bay Hill Citrus Classic in Orlando. McCormack provides details of a proposed arrangement including, an entertainment tent facility, space in the pro-amateur event, season tickets to the Citrus Classic, advertising space in the program and pairing sheets, a promotional booth, scoreboard identification, and other matters.

Mark H. McCormack Papers

Thumbnail of Memorandum from Judy A. Chilcote to Alastair Johnston

1978 May 17

Chilcote, Judy A.

Memorandum from Judy A. Chilcote to Alastair Johnston

McCormack would like to see the Citrus Open financial reports before they are given to Arnold Palmer.

Mark H. McCormack Papers

Thumbnail of Letter from Mark H. McCormack to Richard Hanselman

1978 Nov. 15

McCormack, Mark H.

Letter from Mark H. McCormack to Richard Hanselman

Suggesting Beatrice Foods become involved with the Bay Hill Citrus Classic. McCormack outlines the proposed arrangement including entertainment tents, advertising space, identification on the scoreboard, participation in the pro-amateur, costs, and other details.

Mark H. McCormack Papers

Thumbnail of Letter from Mark H. McCormack to Don Chapin

1978 Dec. 21

McCormack, Mark H.

Letter from Mark H. McCormack to Don Chapin

McCormack sends Chapin a list of companies involved with the Bay Hill Citrus Classic, including Floria Citrus Commission, NBC, Brown & Williamson Tobacco Corporation, United Airlines and Colgate-Palmolive Corporation.

Mark H. McCormack Papers

Thumbnail of Letter from Mark H. McCormack to Rene P. Dentan

1978 Nov. 15

McCormack, Mark H.

Letter from Mark H. McCormack to Rene P. Dentan

Writing on Arnold Palmer's suggestion regarding Rolex's patronage of the Bay Hill Citrus Classic. McCormack outlines the proposed arrangement including entertainment tents, advertising space, identification on the scoreboard, participation in the pro-amateur, costs, and other details.

Mark H. McCormack Papers

Thumbnail of Memorandum from Mark H. McCormack to list

1978 Dec. 4

McCormack, Mark H.

Memorandum from Mark H. McCormack to list

McCormack forwards a letter relating to the Wilkinson Sword Trophy for the Bay Hill Citrus Classic.

Mark H. McCormack Papers

Thumbnail of Letter from Mark H. McCormack to Glen H. Johnson

1978 Dec. 14

McCormack, Mark H.

Letter from Mark H. McCormack to Glen H. Johnson

McCormack cannot attend the Beavers meeting in Detroit on March 1 or 8.

Mark H. McCormack Papers

Thumbnail of Memorandum from Mark H. McCormack to Jules Rosenthal

1978 Dec. 26

McCormack, Mark H.

Memorandum from Mark H. McCormack to Jules Rosenthal

Referring to Norton Binder's letter, Arnold Palmer will not be able to do a sales meeting at Port St. Lucie due to the Bay Hill Citrus Classic.

Mark H. McCormack Papers

Thumbnail of Letter from Mark H. McCormack to G. K. Leckie

1978 Nov. 16

McCormack, Mark H.

Letter from Mark H. McCormack to G. K. Leckie

Proposing Bell Helicopter become involved with the Bay Hill Citrus Classic. McCormack outlines the proposed arrangement including entertainment tents, advertising space, identification on the scoreboard, participation in the pro-amateur, costs, and other details.

Mark H. McCormack Papers