Gallery view

1978 July 24

McCormack, Mark H.

Letter from Mark H. McCormack to Charles McCarty

McCormack writes Charles McCarty about the possibility of Brown & Williamson Tobacco Company becoming involved with the Bay Hill Classic. He indicates that he and Arnold Palmer are enthusiastic about working together and that they understand that McCarty will want to do this with the Viceroy brand. He elaborates on their thoughts on this association and mentions that he thinks all of the ideas he pres... more

Mark H. McCormack Papers

1979 July 13

McCormack, Mark H.

Letter from Mark H. McCormack to Donald Johnston

McCormack writes a revised proposal of how Brown and Williamson and Viceroy Rich Lights could become associated with the 1980 Bay Hill Classic. Details are given about logos, scoreboards, tournament literature, entertainment, and general market exposure.

Mark H. McCormack Papers

1982 Jan. 22

Dorsey, John M.

Letter from John Michael Dorsey to Mark H. McCormack

Dorsey accepts McCormack's invitation to attend the Bay Hill Classic.

Mark H. McCormack Papers

1986 May 10

McCormack, Mark H.

Memorandum from Mark H. McCormack to Alastair Johnston

Concerning a request made to the Manhattan Transfer group and a tour potentially sponsored by United Airlines. Enclosure not with memorandum.

Mark H. McCormack Papers

1979 Dec. 31

McCormack, Mark H.

Letter from Mark H. McCormack to Frank A. Olson

McCormack understands Hertz desire not to participate in the corporate hospitality marquees at the 1980 Bay Hill Classic, but asks if Olson would like to purchace an advertisement in the program instead.

Mark H. McCormack Papers

1978 July 25

McCormack, Mark H.

Letter from Mark H. McCormack to J. Kevin Murphy

McCormack asks J. Kevin Murphy if they could set up a meeting to talk about things in general and about Arnold Palmer. He would particularly like to discuss the possibility of an association between Palmer and Continental Trailways, which would be similar to the association Palmer had with Murphy when Murphy was at Purolator. McCormack also informs Murphy that Palmer has taken over the Citrus Open, wh... more

Mark H. McCormack Papers

1979 May 15

McCormack, Mark H.

Letter from Mark H. McCormack to Donald S. Johnston

Concerning Brown & Williamson's(B&W) possible involvement in the 1980 Bay Hill Classic promoting the Viceroy Rich Lights cigarette brand. McCormack suggests overall sponsorship of the tournament and summarizes the potential arrangement. The letter addresses the nationwide marketing, a dual tournament identification, branding and color schemes, the possibility of Arnold Palmer wearing the tournament lo... more

Mark H. McCormack Papers

1986 Oct. 14

McCormack, Mark H.

Memorandum from Mark H. McCormack to Alastair Johnston

Concerning the attached regarding Hertz Bay Hill Classic, Frank Olson is waiting for a proposal for 1989 through 1992. Enclosure not with memorandum.

Mark H. McCormack Papers

1979 Dec. 3

McCormack, Mark H.

Memorandum from Mark H. McCormack to Arnold Palmer and Alastair Johnston

McCormack forwards an attachment from Fred Danneman concerning Chartcom and Bay Hill Classic.

Mark H. McCormack Papers

1979 Nov. 17

McCormack, Mark H.

Letter from Mark H. McCormack to Fred C. Danneman

McCormack informs Fred C. Danneman that he and Arnold Palmer are about to leave for Brazil and they both agreed that he should send Danneman another letter about the entertainment facilities at this year's Bay Hill Classic in case the first one had gone astray. He expresses interest in meeting with Danneman when he will be in New York in December.

Mark H. McCormack Papers