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1978 July 10

McCormack, Mark H.

Letter from Mark H. McCormack to William P. Benton

McCormack expresses interest in meeting with people William P. Benton might designate to discuss some of the matters contained in McCormack's memorandum of June 5th. He indicates that it would be helpful for them to learn about Ford of Europe's marketing philosophy in Britain and Europe with relation to sport and possible sponsorship. He suggests they meet to discuss this on either July 31st or August... more

Mark H. McCormack Papers

1980 Feb. 15

Benton, William P., 1923-2009

Letter from William P. Benton to Mark H. McCormack

Concerning the Jacqueline du Pre Ballet Gala at the London Coliseum for Multiple Sclerosis. Benton invites McCormack to purchase tickets for the event and comments on the highlights including the participation of Natalia Makarova, Zizi Jeanmaire, and the London Festival Ballet principal dancers.

Mark H. McCormack Papers

1979 Dec. 12

McCormack, Mark H.

Letter from Mark H. McCormack to William P. Benton

Great Britain - Concerning the annual major amateur golf event that the Ford Motor Company runs in Great Britain, IMG has been asked to quote on the administration and organization of this event. McCormack asks Benton for any help that he could give them.

Mark H. McCormack Papers

1978 Aug. 29

McCormack, Mark H.

Letter from Mark H. McCormack to William P. Benton

McCormack thanks Benton for the Granada automobile while he and his family were in Holland.

Mark H. McCormack Papers

1978 June 28

McCormack, Mark H.

Letter from Mark H. McCormack to William P. Benton

McCormack writes to follow up on a conversation they had the day before. McCormack discusses his strategy of getting in on the ground floor in various sports so that they can grow over time. He refers to their Superstars and Superteams programs on ABC TV, and suggests that Ford sponsor the program, which could be a great form of publicity and marketing to the company.

Mark H. McCormack Papers

1978 July 14

McCormack, Mark H.

Letter from Mark H. McCormack to William P. Benton

McCormack informs William P. Benton that the difficulty with Red Polling and the R & A (Royal & Ancient Golf Club of St. Andrews) was that he was applying as a British member and did not know that many British people were members. He indicates that the suggestion is for Polling to apply as an American or Overseas member when he returns to the United States.

Mark H. McCormack Papers

1984 Mar. 13

McCormack, Mark H.

Letter from Mark H. McCormack to William P. Benton

McCormack suggests that Ford get involved with the world's top gold player Severiano Ballesteros.

Mark H. McCormack Papers

1979 Dec. 13

McCormack, Mark H.

Letter from Mark H. McCormack to William P. Benton

McCormack encloses a suggestions for a Europe-wide program for Ford's involvement in 1980.

Mark H. McCormack Papers

1978 June 5

McCormack, Mark H.

Letter from Mark H. McCormack to William P. Benton

McCormack invites Bill and Blanche to be his guests at Wimbledon.

Mark H. McCormack Papers

1979 Sept. 29

McCormack, Mark H.

Letter from Mark H. McCormack to William Benton

McCormack thanks Benton for the use of a car for five days during his trip to Switzerland. He invites Benton and his wife to the World Match Play Championship. Similar to mums700-b0005-f021-i094.

Mark H. McCormack Papers