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Writing on Arnold Palmer's suggestion regarding Rolex's patronage of the Bay Hill Citrus Classic. McCormack outlines the proposed arrangement including entertainment tents, advertising space, identification on the scoreboard, participation in the pro-amateur, costs, and other details.
(Mark H. McCormack Papers)

McCormack, Mark H.
1978 Nov. 15
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Concerning the official program for the Bay Hill Citrus Open Golf Tournament. Includes a contract for advertising in the program.
(Mark H. McCormack Papers)

McCormack, Mark H.
1978 Dec. 27
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Forwarding an advertisement that appeared in a Honolulu paper during the Hawaiian Open and reminding Dentan that since Rolex is paying a lot of money for the endorsement of Arnold Palmer, than perhaps he should be pictured in an advertisement. Enclosure not with letter.
(Mark H. McCormack Papers)

McCormack, Mark H.
1973 Mar. 10
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McCormack believes the attached would be an excellent use of the funds designated for tennis championships in the New York area.
(Mark H. McCormack Papers)

McCormack, Mark H.
1981 June 8
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McCormack writes regarding exclusive sponsorship in the timing category of the official documentary film of the United States Open Championship.
(Mark H. McCormack Papers)

McCormack, Mark H.
1982 May 10
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McCormack writes regarding Rolex utilizing International Management Group's hospitality marquee at the United States Open Championship at Merion. He will send more details soon.
(Mark H. McCormack Papers)

McCormack, Mark H.
1981 May 22
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Concerning the benefits of presenting sponsorship of the Toyota Women's Championships.
(Mark H. McCormack Papers)

Morell, Alan
1981 May 20
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Chilcote sends a copy of Alan Morell's letter.
(Mark H. McCormack Papers)

Chilcote, Judy A.
1981 July 15