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A letter of agreement between Joseph E. Seagrams & Sons(Seagrams) and Merchandising Consultants International(MCI). The letter outlines the agreement in five parts and addresses when the agreement will commence and end, services provided to Seagrams regarding sport-related programs, retainer fees, other fees, and approval expenses.
(Mark H. McCormack Papers)

McCormack, Mark H.
1978 Feb. 7
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McCormack provides Roger A. C. Lamberth with information about the patronage package at the Colgate World Match Play (formerly the Picadilly World Match Play). He identifies the World Match Play as being not only the biggest prize money event in Britain and Europe but also one of the most prestigious fixtures on the British sporting scene. He includes information about hospitality at the event, a Pro-... more
(Mark H. McCormack Papers)

McCormack, Mark H.
1978 July 10
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McCormack attaches some further infromation about Spa.
(Mark H. McCormack Papers)

McCormack, Mark H.
1982 July 30
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McCormack sends his travel schedule.
(Mark H. McCormack Papers)

McCormack, Mark H.
1978 Jan. 6
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Requesting a meeting in New York to finalize a relationship agreement. McCormack encloses a brochure regarding a Murphy/Spino program for the Princess Hotels as well as a proof of Spino's new book. Enclosures not with letter.
(Mark H. McCormack Papers)

McCormack, Mark H.
1977 Oct. 1
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Enclosing an unidentified item and suggesting that Seagrams consider multi-national promotions with sister companies. Enclosure not with letter.
(Mark H. McCormack Papers)

McCormack, Mark H.
1979 Mar. 12
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McCormack asks Beekman to reconsider the golf idea.
(Mark H. McCormack Papers)

McCormack, Mark H.
1983 June 16
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McCormack hopes that together they can figure out the most efficient way to involve International Management Group with Seagram's various divisions.
(Mark H. McCormack Papers)

McCormack, Mark H.
1978 Mar. 17
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McCormack writes regarding the Chivas Regal project in various countries, including ideas on promtoion and sponsorships.
(Mark H. McCormack Papers)

McCormack, Mark H.
1977 Nov. 29
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Concerning a proposed Wimbledon gin. McCormack confirms the All England Club's interest in the concept. In addition, McCormack encloses an article from "Advertising Age" and requests Beekman's thoughts. Enclosure not with letter.
(Mark H. McCormack Papers)

McCormack, Mark H.
1978 May 16