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Lomax requests all executives mention the possibility of advertising in their own publication, "Golf Inernational", when negotiating with clients. Additionally, Lomax introduces a "New Contract Discount" to be offered to new business.
(Mark H. McCormack Papers)

Lomax, Tony
1976 Apr. 26
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Noting that Rolex is using an advertisement in various parts of the world, but McCormack would like to run it in Golf International.
(Mark H. McCormack Papers)

McCormack, Mark H.
1974 July 1
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Memorandum regarding the Piccadilly program and George Hammond who is prepared to consider a proposal.
(Mark H. McCormack Papers)

McCormack, Mark H.
1974 Oct. 14
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Requesting further clarification on the SAS arrangement with Golf International.
(Mark H. McCormack Papers)

McCormack, Mark H.
1974 June 10
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McCormack writes John Ingham, Tony Lomax, and Peter Smith regarding income for Golf International and John Players. He explains the details surrounding the idea of Golf International, along with John Players, preparing souvenir editions of the British Open Championship, the Ryder Cup Matches, and the John Player Classic. He notes that Michael Heppner has expressed interest in this development.
(Mark H. McCormack Papers)

McCormack, Mark H.
1973 Apr. 13
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McCormack writes with comments on a recent issue of Golf International.
(Mark H. McCormack Papers)

McCormack, Mark H.
1977 Jan. 11