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1985 Mar. 29
McCormack, Mark H.
Letter from Mark H. McCormack to Sir Peter Walters
McCormack presents a list of ideas for British Petroleum.
1976 Apr. 26
Lomax, Tony
Memorandum from Tony Lomax to Mark H. McCormack
Lomax requests all executives mention the possibility of advertising in their own publication, "Golf Inernational", when negotiating with clients. Additionally, Lomax introduces a "New Contract Discount" to be offered to new business.
1979 Feb. 6
McCormack, Mark H.
Letter from Mark H. McCormack to Enrico Frachey
McCormack sends a copy of a brochure from Dentsu in Japan, containing the British Open logo.
1985 May 3
Morton, Alex
Letter from Alex Morton to Mark H. McCormack
Discussing planned Wimbledon activities.
1981 Apr. 30
McCormack, Mark H.
Letter from Mark H. McCormack to Paul Pare
McCormack provides Paul Pare with infromation regarding the World Championship of Women's Golf and indicates that he thought the Hardees might buy one or two minutes of the television time. He expresses interest with working with the Hardees to broaden their association with the event if it is appropriate. Enclosures not with letter.
1986 July
IMG Advertising and Promotional Opportunities
A list of IMG events in the U.K. and Europe in 1986, includes fields to indicate if the event has programme advertising, hospitality marquees, banner exposure, tickets, and exhibition stands.
1969 Aug. 25
McCormack, Mark H.
Letter from Mark H. McCormack to S. E. Knudsen
Enclosing a draft presentation for a Arnold Palmer television special. McCormack mentions that production has begun, that United Air Lines is sponsoring half of the program and that Ford Motor Company may wish to sponsor the other half.
1981 Dec. 23
McCormack, Mark H.
Letter from Mark H. McCormack to John Z. De Lorean
McCormack writes regarding an advertising campaign with Sheraton in Europe.
1985 Sept. 24
Halpern, Adrienne
Memorandum from Mark H. McCormack to Bob Kain, Eric Drossart, James Erskine, and Peter Smith
Concerning an idea of a "Tennis Event of th Month," McCormack writes, "If we can get an advertiser to cover the rights payment in exchange for program lean in and out... we could make a handsome profit on the program."
1981 Apr. 30
McCormack, Mark H.
Letter from Mark H. McCormack to William Phillips
McCormack provides William E. ("Bill") Phillips with infromation regarding the World Championship of Women's Golf and asks if one or more of Phillips' clients would buy some television time. He indicates that Barry Frank should be contacted for any further infromation. Enclosures not with letter.