Name

McCormack, Mark H. (112)
Wimbledon Championships (12)
Palmer, Arnold, 1929- (9)
Todd, Ian (6)
Isaacson, H. Richard (5)
Rosenthal, Jules (5)
United States Golf Association (5)
All England Club (4)
Samsung World Championship (4)
Stott, Judy (4)
Campbell, William C. (William Cammack), 1923-2013 (3)
Gorringe, C. J. (3)
Heckel, Frederick W. (3)
Hertz Corporation (3)
Moore, Richard E. (3)
Norton, Hughes (3)
Smith, Peter (3)
U.S. Open (Golf tournament) (3)
British Open (Golf tournament) (2)
Carpenter, William H. (2)
Carter, Anthony H. (2)
Chilcote, Judy A. (2)
Clark, Mike (2)
Continental Airlines (2)
D'Arcy MacManus Masius (2)
De Lorean, John Z. (2)
Dey, Joseph C. (2)
Drossart, Eric (2)
Dunlop Sports Company Limited (2)
Ford Motor Company (2)
Golf International (2)
Hughes, Hubbard, Blair & Reed (2)
Kramer, Hans (2)
Lomax, Tony (2)
Marous, John C. (2)
Montres Rolex S.A. (2)
Morton, Alex (2)
Munro, J. Richard (2)
Olson, Frank A., 1932- (2)
Oney, John (2)
Puton, Roland (2)
Russomanno, Albert (2)
Unes, Larry (2)
United Airlines (2)
W. T. A. Tour Championships (2)
Westinghouse Electric Corporation (2)
Abramoff, Frank (1)
Adkins, Edward (1)
Alfred Dunhill Cup (1)
Allegheny International, Inc. (1)
Alten, Cohen & Naish, Inc. (1)
Alten, Lawrence, 1935-2011 (1)
Arnold Palmer Enterprises Incorporated (1)
Arnold Palmer Invitational (1)
Arnold, Andre, 1955- (1)
Avory, Richard, 1943-2005 (1)
Bailey, Richard E. (1)
Balkind, George W. (1)
Baugh, Laura, 1955- (1)
Baum, Axel H. (1)
Bay Hill Citrus Classic (1)
Bay Hill Classic (1)
Bay Hill Club (Orlando, Fla.) (1)
Beekman, Philip E. (1)
Bidwell, Ben (1)
Bing Crosby National Pro-Am (Golf tournament) (1)
Bradbury, Ann (1)
British American Tobacco Company (1)
British Petroleum Company (1)
Buckley, Robert J. (1)
Bukata, Jim (1)
Campbell, Robert D. (Robert Duff), 1917-1997 (1)
Canon USA Inc. (1)
Carlton, Fields, Ward, et al (1)
Coca-Cola Company (1)
Colgate World Match Play Championship (1)
Colgate-Palmolive Company (1)
Crenshaw, Ben (1)
De Lorean Motor Company (1)
Dentan, Rene P. (1)
Easterly, Harry W. (1)
Eaton Corporation (1)
Egan, Sally Anne (1)
Erskine, James (1)
Farrow, Anne (1)
Feldman, A. L. (1)
Flaherty, Tina Santi (1)
Flying Tiger Line (1)
Forsyth, William E. (1)
Foster Grant (Firm) (1)
Frachey, Enrico (1)
Frank, Barry (1)
Haddon, Richard (1)
Halpern, Adrienne (1)
Head Ski Company (1)
Healy, Joseph J. (1)
Henrion, Christian (1)
Hôtel de Crillon (Paris, France) (1)
Imasco Ltd. (1)
International Management Group (Firm) (1)
Irondelle, Gilbert (1)
Irwin, Hale (1)
John Player & Sons (1)
John Z. De Lorean Corporation (1)
Jones, Ann, 1938- (1)
Joseph E. Seagram and Sons, Inc. (1)
Kain, Robert D. (1)
Katz, Howard (1)
Keating, Edward J. (1)
Kent, Geoffrey C. (1)
Knudsen, S. E. (Semon Emil), 1912- (1)
Kurihara, Hiroshi (1)
Lafave, Arthur J. (1)
Laux, Elgar (1)
Leo Burnett Company (1)
Loiselle, Charles H. (1)
Lopez, Nancy, 1957- (1)
Maconie, Andrew (1)
McCormack, Michael (1)
Michaels, Jay (1)
Mont d'Arbois Hotel (1)
Morell, Alan (1)
Morita, Masaaki (1)
National Association of Industrial and Office Parks (1)
National Collegiate Athletic Association (1)
Newsweek, inc. (1)
Norwood, Bev (1)
Ogilvy & Mather (1)
Ohyama, Kazuya (1)
Pare, Paul (1)
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Pilley, Phil (1)
Pirnie, Doug (1)
Pritchard Wood Associates Inc. (1)
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Purolator Services Inc. (1)
Rosenblum, Arthur (1)
Shackleton, Rita M. (1)
Simpson, O. J., 1947- (1)
Skis Rossignol SAS (1)
Sonī Kabushiki Kaisha (1)
Stanner, H. Kent (1)
Starski, Robert L. (1)
Steinmann, Jan (1)
Stone, Herbert (1)
Stouffer's (Firm) (1)
Superstars (Television program) (1)
Sutej, Ingrid (1)
Te Kanawa, Kiri (1)
Television Production Services (1)
The McCormack Corporation (1)
Time, inc. (1)
Tokai Television Broadcasting Corporation (1)
Urlwin, Jack (1)
Walters, Peter (1)
Webber, John (1)
Women's International Pro Tennis Council (1)
Wood, James A. (1)
World Series of Golf (1)
de Windt, E. Mandell (1)

Topic

Advertising (127)
Sales (20)
Television broadcasting of sports (14)
Business enterprises (12)
Corporate sponsorship (11)
Finance (10)
Business communication (6)
Contracts (6)
Tennis (5)
Airlines (4)
Economic aspects (4)
Marketing (4)
Shoes (4)
Sports (4)
Television commercials (4)
Tournaments (4)
Aeronautics, Commercial—Chartering (3)
Airplanes (3)
Automobiles (3)
License agreements (3)
Nobel Prizes (3)
Planning (3)
Sports sponsorship (3)
Television programs (3)
Actions and defenses (2)
Cigarettes (2)
Golf (2)
Golf resorts (2)
Indorsements (2)
Marquees (2)
Negotiation in business (2)
Office management (2)
Olympics (2)
Oratory (2)
Publicity (2)
Sports films (2)
Sports publishing (2)
Tennis players (2)
Tennis resorts (2)
Barter (1)
Basketball (1)
Business networks (1)
Celebrities (1)
Client relations (1)
Clothing and dress (1)
Clothing trade (1)
Coaching (1)
Contra deals (1)
Cost (1)
Country clubs (1)
Distribution (1)
Employees' magazines, newsletters, etc. (1)
Endorsements in advertising (1)
Golf balls (1)
Golf for children (1)
Golf ranking system (1)
Golfers (1)
Hospitality (1)
Ice skaters (1)
Income (1)
Junior golf tournaments (1)
Junior golfers (1)
Merchandise licensing (1)
Models (Persons) (1)
Motion pictures (1)
Periodicals (1)
Photography of sports (1)
Press conferences (1)
Product placement in mass media (1)
Production and direction (1)
Professional athletes (1)
Professional sports contracts (1)
Sales forecasting (1)
Soccer for children (1)
Special events (1)
Television (1)
Television broadcasting (1)
Women golfers (1)
Women skaters (1)
Women tennis players (1)

Genre

Correspondence (113)
Memorandums (52)
Notes (4)
Advertisements (3)
notes (3)
Proposals (2)
Blank forms (1)
Faxes (1)
Financial records (1)
Lists (document genres) (1)

Collection

Mark H. McCormack Papers (127)

Place

Australia (1)
China (1)
New York (N.Y.) (1)
Saudi Arabia (1)

 

 

127 results (displaying results 1 - 10) | click on a column title to sort by that column

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Suggesting one edit for a Avco-Sports Illustrated insert regarding Arnold Palmer.
(Mark H. McCormack Papers)

McCormack, Mark H.
1969 June 9
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McCormack indicates that he does not know who the sponsor of the Jacksonville Open is but that the attached letter and advertisement explain their problem. He welcomes Dey's advice and thoughts concerning what action they should take against this Chevrolet dealer since Arnold Palmer is under contract to Lincoln-Mercury and since the ad is false. Enclosures not with letter.
(Mark H. McCormack Papers)

McCormack, Mark H.
1970 Apr. 15
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Seeking advice about the reference to Killy in the attached advertisements which is running in France. McCormack would like to know if there is a way to stop it or receive damages.
(Mark H. McCormack Papers)

McCormack, Mark H.
1972 Jan. 22
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Noting that Rolex is using an advertisement in various parts of the world, but McCormack would like to run it in Golf International.
(Mark H. McCormack Papers)

McCormack, Mark H.
1974 July 1
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McCormack writes about the 1979 South American golf circuit in Argentina, Brzail, Chile, Venezuela and Colombia. He discusses the financial and logistical details of General Electric potentially sponsoring the tour.
(Mark H. McCormack Papers)

McCormack, Mark H.
1978 Dec. 22
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McCormack sends a copy of a brochure from Dentsu in Japan, containing the British Open logo.
(Mark H. McCormack Papers)

McCormack, Mark H.
1979 Feb. 6
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McCormack provides Paul Pare with infromation regarding the World Championship of Women's Golf and indicates that he thought the Hardees might buy one or two minutes of the television time. He expresses interest with working with the Hardees to broaden their association with the event if it is appropriate. Enclosures not with letter.
(Mark H. McCormack Papers)

McCormack, Mark H.
1981 Apr. 30
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McCormack asks if there is anything that can be done about the UNited Wimbledon West advertising.
(Mark H. McCormack Papers)

McCormack, Mark H.
1982 June 24
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Concerning an attached advertisement, McCormack asks Norton about the usage of Bobby Clampett for this company before McCormack writes a letter to Bill Campbell about the ad.
(Mark H. McCormack Papers)

McCormack, Mark H.
1982 Aug. 2
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Proposed advertising and promotional activities concerning Arnold Palmer for Johnston and Murphy.
(Mark H. McCormack Papers)

1982 Aug.