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1986 Apr. 14

McCormack, Mark H.

Memorandum from Mark H. McCormack to Arthur Rosenblum

McCormack believes the letter from Anheuser-Busch Europe Inc. is "one of the most significant opportunities which we have had in recent months." McCormack wants to develop a corporate strategy to enable them to sell to Budweiser the European rights for the NFL, to arrange for Budweiser to use IMG for editing activities in New York. He also wants to get Budweiser to hire IMG to implemen... more

Mark H. McCormack Papers