Name

McCormack, Mark H. (443)
United States Golf Association (30)
Wimbledon Championships (29)
Arnold Palmer Invitational (18)
Palmer, Arnold, 1929- (18)
Samsung World Championship (18)
Bay Hill Citrus Classic (17)
Coca-Cola Company (16)
U.S. Open (Golf tournament) (14)
International Management Group (Firm) (13)
Montres Rolex S.A. (12)
Bidwell, Ben (11)
British Open (Golf tournament) (11)
Nobelstiftelsen (11)
Allstate Insurance Company (10)
Pilley, Phil (10)
Colgate-Palmolive Company (9)
Hertz Corporation (9)
International Track Association (9)
Foster, David R. (David Ramsey), 1920-2010 (8)
Todd, Ian (8)
Wimbledon Championships (Wimbledon, London, England) (8)
All England Club (7)
British American Tobacco Company (7)
Morell, Alan (7)
National Football League (7)
Smith, Peter (7)
Beekman, Philip E. (6)
Frank, Barry (6)
Norton, Hughes (6)
Westinghouse Electric Corporation (6)
Fairbarns, Peter W. D. (5)
Gorringe, C. J. (5)
Joseph E. Seagram and Sons, Inc. (5)
Michaels, Jay (5)
O'Loughlin, John K. (5)
Royal and Ancient Golf Club of St. Andrews (5)
United Airlines (5)
Wilkinson Sword Limited (5)
Australian Open (Tennis tournament) (4)
Bay Hill Classic (4)
Cooley, Godward, Castro et al (4)
Dentan, Rene P. (4)
Hanselman, Richard W. (4)
Hearst Corporation (4)
Heiniger, Andre J., 1921-2000 (4)
Kain, Robert D. (4)
Killy, Jean Claude (4)
Kramer, Hans (4)
Lewinton, Chris (4)
Marous, John C. (4)
Matsuki, Fumiko (4)
Olson, Frank A., 1932- (4)
Robinson, James D. (James Dixon), 1935- (4)
Tatum, Frank D. (4)
Te Kanawa, Kiri (4)
Texas Company (4)
Uji, Shigeki (4)
Allegheny International, Inc. (3)
America's Cup (3)
American Express Company (3)
American Telephone and Telegraph Company (3)
Avon Products, Inc. (3)
Bagenal Harvey Organisation (3)
Beddington, John (3)
Campbell-Ewald Company (3)
Coca-Cola Japan Ltd. (3)
Consolidated Press (3)
Easterly, Harry W. (3)
Erskine, James (3)
Ford Motor Company . Lincoln-Mercury Division (3)
Ford Mtoor Company (3)
Harvey, Bagenal (3)
John, Paul (3)
Norwood, Bev (3)
Packer, Kerry (3)
Peacock, Ian D. (3)
PepsiCo, inc. (3)
Piccadilly World Match Play Championship (3)
Player, Gary (3)
Rockwell International (3)
Rosenblum, Arthur (3)
Sheppard, Robert B. (3)
Sonī Kabushiki Kaisha (3)
Time, inc. (3)
Volvo, Aktiebolaget (3)
World of professional golf (3)
Allen, H. Galen (2)
Anderson, Robert, 1920-2005 (2)
Bartlett, Bob (2)
Bay Hill Club (Orlando, Fla.) (2)
Biggar, James M. (2)
Brink, Vernon A. (2)
British Broadcasting Corporation (2)
Brown & Williamson (2)
Canada Dry Corporation (2)
Canon USA Inc. (2)
Cessna Aircraft Company (2)
Chilcote, Judy A. (2)
Clayton, William L. (2)
Coca-Cola Export Corporation (2)
Continental Trailways, Inc. (2)
Cottrell, Tom E. (2)
Cowgill, Bryan, 1927-2008 (2)
D'Arcy MacManus Masius (2)
Drossart, Eric (2)
E. F. Hutton & Company (2)
Esmark (2)
Ferris, Richard J. (2)
General Motors Corporation . Cadillac Motor Car Division (2)
Genesco, Inc. (2)
Gillette Company (2)
Graf, Paul J. (2)
Heckel, Frederick W. (2)
Isaacson, H. Richard (2)
John Player & Sons (2)
Johnson, F. Ross (Frederick Ross), 1931- (2)
Johnston, Alastair J. (2)
Johnston, Donald S. (2)
Knappe, Ernst G. (2)
Kondo, Kazuo (2)
Ladies Professional Golf Association (2)
Laux, Elgar (2)
Lawn Tennis Association of Australia (2)
Lewinotn, Chris (2)
London Philharmonic Orchestra (2)
MacKenzie, Keith (2)
Macadam, Peter (2)
Maurer, Gilbert (2)
McMillan, Robert R. (2)
Morris, Noel (2)
Murphy, J. Kevin (2)
NCR Corporation (2)
Nagelsen McCormack, Betsy, 1956- (2)
Newsweek, inc. (2)
Nine Network (2)
Pan American World Airways, Inc. (2)
Pirnie, Doug (2)
Plackett, John G. (2)
Professional Golfers' Association (Great Britain) (2)
Rappaport, Bruce (2)
Reynolds, Winfield (2)
Rothmans International Ltd. (2)
Samsonite Corporation (2)
San Francisco Marathon (2)
Schoenberg, Saul (2)
Sears, Roebuck and Company (2)
Shibuya, Tetsuo (2)
Slazengers (Australia) Pty. Ltd. (2)
Slazengers Limited (2)
Standard Brands Incorporated (2)
Stanner, H. Kent (2)
Steinmann, Jan (2)
Stouffer's (Firm) (2)
Strange, Curtis (2)
Superstars (Television program) (2)
Thames Television, ltd. (2)
Thomas, Philip L. (2)
Thomason, Scott (2)
Toyota Jidōsha Hanbai Kabushiki Kaisha (2)
Trans World Airlines (2)
Trans World International (2)
Wilkinson Match (2)
World Match Play Championship (Golf tournament) (2)
Worth, Peter (2)
Ablondi, Raymond A. (1)
Adams, Charles F. (1)
Air New Zealand (1)
Alexander, Gordon (1)
Alford, Richard R. (1)
Alfred Dunhill Cup (1)
Allegheny Ludlum Steel Corporation (1)
Allen, David (1)
Allied Chemical Corporation (1)
American Airlines (1)
Anderson, William S. (1)
Anderson, William S., 1919- (1)
Anheuser-Busch Companies (1)
Armstrong, Richard Q. (1)
Army Benevolent Fund (Great Britain) (1)
Arnold Palmer Golf Company (1)
Australia's Defense America's Cup 1987 Pty. Ltd. (1)
Australian Broadcasting Commission (1)
Avon Sports (1)
Azcarraga, Emilio Diez Barroso (1)
Bagshaw, J. G. (1)
Ballesteros, Severiano (1)
Barclays Bank International (1)
Barnes, Murray (1)
Bartlett, R. H. (1)
Barton, Paul (1)
Baugh, Laura, 1955- (1)
Beatrice Foods Company (1)
Bell Helicopter Textron (1)
Benotn, Charles (1)
Benton, William P., 1923-2009 (1)
Biehn, David P. (1)
Bique, S. A. (1)
Blair, David A. (1)
Borg, Björn, 1956- (1)
Breil, Giora (1)
Briggs & Stratton Corporation (1)
British Petroleum Company (1)
British Transport Hotels Ltd. (1)
Bruell, Eric A. A. (1)
Buckley, Robert J. (1)
Bukata, Jim (1)
Burgdoerfer, Jerry J. (1)
Burijisuton Taiya Kabushiki Kaisha (1)
Campbell, Robert D. (Robert Duff), 1917-1997 (1)
Campbell, William C. (William Cammack), 1923-2013 (1)
Carlzon, Jan (1)
Carreras Limited (1)
Carter, John Mack (1)
Cavanagh Communities Corporation (1)
Cernan, Eugene (1)
Chane, George (1)
Chaney, William (1)
Charlton, Tony (1)
Chase Manhattan Bank (1)
Chrysler Corporation (1)
Chrysler Corporation . Dodge Division (1)
Clarke, E. V. (1)
Cole, George (1)
Colgate World Match Play Championship (1)
Colussy, Dan A. (1)
Controladora de Inversiones Consolidadas, S.A. (1)
Cooper Laboratories (1)
Corbett, William J. (1)
Cowett, Ed (1)
Crabtree, Stephen (1)
Craib, Donald F. (1)
Crawley, Jack (1)
Crocker National Bank (1)
Cullman, Joseph F. (Joseph Fredrick), 1912-2004 (1)
Curley, Jim (1)
Curry, John (1)
Daily express (Glasgow, Scotland) (1)
Daimler-Benz Aktiengesellschaft (1)
Dart Industries, Incorporated (1)
Davis, Maurie R. (1)
De Bruyn, Pieter Sarel (1)
Del Monte Properties Company (1)
Dentsu Advertising Ltd. (1)
Distillers Company Ltd. (1)
Douglas, G., Mr. (1)
Douglas, Gustaf O. (1)
Dounishi, Shirou (1)
Downing, J. R. (1)
Doyle Dane Bernbach Inc. (1)
Drnec, Harry (1)
Duffeler, Patrick G. (1)
Dunlop Sports Company Limited (1)
Eastman Kodak Company (1)
Eaton Corporation (1)
Eckley, Frederick R. (1)
Encyclopaedia Britannica, inc. (1)
Epson (Firm) (1)
Evey, Stuart W. (1)
Fager, Bill (1)
Foley, Charles L. (1)
Ford Marketing Corporation (1)
Ford Motor Company (1)
Ford of Europe (1)
Forsyth, William E. (1)
Fortifruit Brevete (1)
Foster, Bill, 1930- (1)
Frost, David, 1939-2013 (1)
Fuji Zerokkusu Kabushiki Kaisha (1)
Fujita, Atsushi (1)
Gankerseer, Derek (1)
General Electric Company (1)
General Motors Corporation . Holden's Sales Pty. Ltd. (1)
German, Peter (1)
German, Peter D. (1)
Getty Oil Company (1)
Goff, Betsy (1)
Good, Raymond F. (1)
Gould Inc. (1)
Green, G. M. (1)
Grimm, John E., 1922-2013 (1)
Gyllenhammar, Pehr G., 1935- (1)
H. J. Heinz Company (1)
Haddon, Richard (1)
Hakins, David K. (1)
Halstead, Michael (1)
Hamilton, B. J. (1)
Hannigan, Frank (1)
Happ, Bob (1)
Hard Rock Cafe International (1)
Hardee's Food Systems, Inc. (1)
Hart, Alan, 1935- (1)
Harvey, Jeff (1)
Hattori Seikō, Kabushiki Kaisha (1)
Hepner, Michael (1)
Heyman, Chester (1)
Hicks, Paul B. (1)
Hirotani, Teiji (1)
Hochman, Charles (1)
Hoefer, James B. (1)
Holt, R. A. A. (1)
Hopper, R. E. (1)
Hotel Meridien (Boston, Mass.) (1)
Hough, Gordon (1)
Hughes Helicopters (Firm) (1)
Icahn & Company, inc. (1)
Icahn, Carl C., 1936- (1)
Imasco Ltd. (1)
Imperial Tobacco (1)
Inter Maritime Bank (1)
International Business Machines Corporation (1)
International Management Inc. (1)
International Merchandising Corporation (1)
International Tennis Hall of Fame and Museum (1)
Irwin, Hale (1)
Jack, I. M. (1)
James Buchanan & Co. Ltd. (1)
Johnson, Weldon (1)
Johnston, Weldon H. (1)
Jones, J. Wayne (1)
Joseph, C. A. (1)
Kapalua Betsy Nagelsen Tennis Invitational (1)
Keating, Edward J. (1)
Kelly, Arthur F., 1913-2001 (1)
Kennedy, David, 1939- (1)
Kent, Geoffrey C. (1)
Kentucky Derby (1)
Kerzner, Solomon (1)
Killeen, Albert E. (1)
Kimmins, Malcolm B. J. (1)
King, John (1)
Kirby, Robert E., 1918-1999 (1)
Kobayashi, Yotaro (1)
Kuhn, Peter A. (1)
LTV Corporation (1)
Lajos Investments, Inc. (1)
Lambert, Bernard (1)
Lane, William H. (1)
Laughery, Jack (1)
Laupheimer, John D. (1)
Lazenbury, Gordon (1)
Leckie, G. K. (1)
Liggett & Myers Tobacco Company (1)
Long John International (1)
Long, Stewart G. (1)
Longwood Cricket Club (1)
Loomis, David (1)
Love, George (1)
Maconick, Keith (1)
Maconie, Andrew (1)
Malless, Stanley, 1914-2012 (1)
Mamiya, Toshio (1)
Management European (1)
Matsushita Denki Bōeki Kabushiki Kaisha (1)
McCabe, Gibson (1)
McCann, A. J. (1)
McCarty, Charles (1)
McCurry, Robert B., 1923-2006 (1)
McNamara, James M. (1)
McNamara, Jim (1)
Mercedes-Benz UK (1)
Meyer, Russell W. (1)
Miller, Johnny, 1947- (1)
Mizuno Kabushiki Kaisha (1)
Mogul Corporation (1)
Montgelas, Rudolph (1)
Montgomery, Parker (1)
Moore, Richard E. (1)
More, Iain (1)
Morita, Masaaki (1)
Morton's The Steakhouse (Firm) (1)
Morton, Alex (1)
Morton, Peter (1)
Moseley, Paul (1)
Moseley, Paul W. (1)
Moët & Chandon (Firm) (1)
Mtote, Dominique (1)
Mullaney, Thomas P. (1)
Munsingwear, Inc. (U. S.) (1)
Mure, Bertrand (1)
Myers, Milt (1)
National Broadcasting Company (1)
Nemeth, Lou (1)
Nicklaus, Jack (1)
Nihon Hōsō Kyōkai (1)
Nihon Terebi (1)
Nippon Rubber (1)
O'Reilly, Tony, 1936- (1)
Occidental Petroleum Corporation (1)
Ogden, Jay (1)
Ogilvy & Mather (1)
Ohio Bell Telephone Company (1)
Ohnishi, Hisamitsu (1)
Ohyama, Kazuya (1)
Otis, Kenneth C. (1)
PGA Tour (Association) (1)
Pacific Southwest Airlines (1)
Palmer, George E. (1)
Pare, Paul (1)
Pelé Administracdo e Propaganda Ltda. (1)
Pelé, 1940- (1)
Pendock, Simon B. (1)
Peters, Gregory B. (1)
Petok, Sam (1)
Philip Morris Incorporated (1)
Phillips Petroleum Company (1)
Phillips, W. E. (1)
Public broadcasting (1)
Pyle, Jerry (1)
Raidt, Robert A. (1)
Ramel, Stig, 1927- (1)
Renown Incorporated (1)
Ricard, Ed (1)
Richards, Charles A. (1)
Richardson, Keith (1)
Richley, Robert (1)
Riviana Foods (1)
Robins, Noel (1)
Robinson, H. Copeland (1)
Robinson, R. D. (1)
Rodrigues, Jose Fornos (1)
Roever, Luis C. (1)
Rogers, David (1)
Roggenburk, Brian (1)
Rosenthal, Jules (1)
Ruhaak, John (1)
Ryan & Fogerty (1)
Ryan, J. Richard (1)
Sage, Jean (1)
Sakuma, Takao (1)
Scandinavian Airlines System (1)
Schadt, Thomas G. (1)
Schwartz, Maura (1)
Simpson, John (1)
Singapore Airlines (1)
Smilow, Joel E. (1)
Snow Mountain Nordic Development Group (1)
South African Broadcasting Corporation (1)
Southern Pacific Properties Ltd. (1)
Spaidal, David N. (1)
Spendrup, Ulf E. (1)
Spendrups bryggeri (1)
Srere, Benson (1)
Staines, Eric A. K. (1)
Standard Oil Company (1)
Sun International (1)
Sunbeam International (1)
Sutton, Hal (1)
Sutton, Kelso (1)
Sword, David (1)
Talley, Gene (1)
Taylor, A. Thomas (1)
Taylor, Lynton (1)
Ted Bates & Company, Inc. (1)
Ted Bates and Company (1)
Tele Planning International, Inc. (1)
Telefonaktiebolaget L.M. Ericsson (1)
Televisión Española (1)
Thayer, Paul, 1919-2010 (1)
Tinker, Grant A. (1)
Tippit, C. Carlisle (1)
Titleist (1)
Tobin, Brian R. (1)
Tobler, Max (1)
Trans World Sports (1)
True Temper Corporation (1)
Tudela, Rafael (1)
Tumba, Sven (1)
Tumba, Sven, 1931-2011 (1)
Turner Broadcasting System, Inc. (1)
Uji (1)
Uniroyal, inc. (1)
United States Ski Team (1)
United States Tennis Association (1)
University of Edinburgh (1)
Urdaneta, Mauricio (1)
Urlwin, Jack (1)
Vaughan, J. Derek (1)
Velazquez, Julio E. (1)
Vinay, Ramon (1)
Walters, Peter (1)
Wancke, Barbara (1)
Warren, David (1)
Watson, Gordon (1)
Webber, John (1)
Welch, Jack, 1935- (1)
Western Airlines (1)
Whalen, Kenneth J., 1923-2014 (1)
White, Anne (1)
White, Graham (1)
Whitheouse, Alton W. (1)
Wilcox, Thomas R., 1917-1993 (1)
Wilson, Bernard (1)
Wilson, Ian (1)
Wilson, Ian R. (1)
Wilson, Philip H. M. (1)
Wittmayer, Dwane M. (1)
World Cup (Golf tournament) (1)
World Invitational Tennis Classic (1)
Wussler, Robert J., 1936-2010 (1)
Yew, Koh Kay (1)
Ylvisaker, William T. (1)
de Windt, E. Mandell (1)
Ōtsubo, Mayumi, 1929- (1)

Topic

Corporate sponsorship (474)
Business enterprises (144)
Business communication (117)
Sales (94)
Tournaments (69)
Golf (63)
Sports films (63)
Sports sponsorship (57)
Television broadcasting of sports (47)
Finance (42)
Planning (28)
Economic aspects (18)
Negotiation in business (16)
Tennis (16)
Contracts (15)
Marketing (12)
Motion picture film collections (11)
Advertising (10)
Television programs (9)
Client relations (7)
Merchandising (7)
Business meetings (6)
License agreements (6)
Nobel Prizes (6)
Business networks (5)
Strategic alliances (Business) (5)
Television commercials (5)
Women golfers (5)
Figure skating (4)
Motion pictures (4)
Product placement in mass media (4)
Professional sports contracts (4)
Clothing and dress (3)
Contracts, Preliminary (3)
Distribution (3)
Golf exhibitions (3)
Merchandise licensing (3)
Professional athletes (3)
Running races (3)
Sales presentations (3)
Ski racing (3)
Skis and skiing (3)
Special events (3)
Tennis balls (3)
Travel (3)
Women tennis players (3)
Aeronautics, Commercial—Chartering (2)
Baseball (2)
Cigarettes (2)
Closed-circuit television (2)
Competition (2)
Documentary films (2)
Endorsements in advertising (2)
Golf ranking system (2)
Marquees (2)
Paddle tennis (2)
Press conferences (2)
Squash (Game) (2)
Television broadcasting (2)
Women skiers (2)
Awards (1)
Barter (1)
Branding (Marketing) (1)
Cable television (1)
Chain restaurants (1)
Charity golf tournaments (1)
Cocktail parties (1)
Cost (1)
Covenants not to compete (1)
Educational films (1)
Equipment and supplies (1)
Fashion merchandising (1)
German Open Golf Championship (1)
Gifts (1)
Golf for children (1)
Golf resorts (1)
Grand Prix motorcycle racing (1)
Gymnastics (1)
Income (1)
Income forecasting (1)
Indorsements (1)
Instructional films (1)
Invoices (1)
Junior golfers (1)
Junior tennis players (1)
Lawn mowers (1)
Logos (Symbols) (1)
Munich Grand Prix Tennis Championship (1)
Music trade (1)
Nobel prizes (1)
Oceania (1)
Olympics (1)
Oratory (1)
Personnel management (1)
Production and direction (1)
Racket games (1)
Rugby football (1)
Runners (Sports) (1)
Soccer (1)
Soccer players (1)
Soft drinks (1)
Sports publishing (1)
Sports tournaments (1)
Surfing (1)
Tennis for children (1)
Tour de France (Bicycle race) (1)
Track and field (1)
Videocassettes (1)
Yacht racing (1)
sales (1)

Genre

Correspondence (440)
Memorandums (131)
Notes (12)
notes (9)
Faxes (7)
Proposals (6)
Telex prinotuts (4)
Articles (3)
Agreements (1)
Contracts (1)
Drafts (documents) (1)
Form letters (1)
Fragments (object portions) (1)
Reports (1)

Collection

Mark H. McCormack Papers (474)

Place

Mexico (4)
South America (4)
Australia (2)
Cleveland (Ohio) (2)
Venezuela (2)
Brazil (1)
Canada (1)
Croydon (London, England) (1)
Japan (1)
New York (N. Y.) (1)
Rio de Janeiro (Brazil) (1)
Spain (1)
Sydney (N.S.W.) (1)

 

 

474 results (displaying results 1 - 10) | click on a column title to sort by that column

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Responding to letter from Bagshaw regarding a relationship between General Motors-Holden's Sales Pty. Ltd. and Jean-Claude Killy. McCormack clarifies the type of relationship he had in mind including an opportunity to sponsor an Australian tour and commercial endorsement. Additionally indicating that a Killy Australian and New Zealand ski tour is in the works and would ... more
(Mark H. McCormack Papers)

Bagshaw, J. G.
1968 Nov. 2
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Concerning a Gary Player and Tony Jacklin exhibition. McCormack notes that Nairn Flooring Company agreed to sponsor the event at Sunningdale in October, 1970 and specifies the fees for each player.
(Mark H. McCormack Papers)

McCormack, Mark H.
1970 June 8
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Commenting on a film package for the affiliated companies of AT &T. In this connection, McCormack would like to meet with Hough to discuss the terms of the kind of films and which companies would be involved, as well as which sports.
(Mark H. McCormack Papers)

McCormack, Mark H.
1970 Nov. 6
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McCormack reminds Mure of the price for the Wimbledon Tennis Championship, which is available for commercial sponsorship.
(Mark H. McCormack Papers)

McCormack, Mark H.
1971 Aug. 2
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McCormack writes regarding the Puma and Sparta contracts for Pele, overseas tours, exhibition soccer matches and other promotional activities.
(Mark H. McCormack Papers)

McCormack, Mark H.
1972 Oct. 17
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Concerning a possible affiliation with Arnold Palmer. McCormack notes that Palmer's affiliation with Lincoln-Mercury ended in 1971 and that he has been interested in a relationship with Chysler. Following this, McCormack describes an Arnold Palmer television series to be aired in 1974 and suggests McCurry consider sponsorship.
(Mark H. McCormack Papers)

McCormack, Mark H.
1972 Nov. 24
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McCormack will send the Wimbledon Open Film Library sponsorship and the British Open Film Library sponsorship. He assures Talley that there will be no competitive sponsorships in Australia and New Zealand.
(Mark H. McCormack Papers)

McCormack, Mark H.
1973 June 7
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McCormack would like Keating to be available to hear a presentation from their newest client, the International Track Association, on the matter of selling meet sponsorships, event sponsorships and Grand Prix sponsorships. McCormack thinks this could be a very lucrative client.
(Mark H. McCormack Papers)

McCormack, Mark H.
1973 June 21
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Discussing his film library concepts and hoping Jack would be interested in sponsoring one of both of the film libraries.
(Mark H. McCormack Papers)

McCormack, Mark H.
1973 Aug. 7
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Forwarding the contract for the co-sponsorship of the R & A Film Library by Dunlop Sports Management. Enclosure not with letter.
(Mark H. McCormack Papers)

McCormack, Mark H.
1973 Dec. 1