Gallery view

1969 Aug. 28

McCormack, Mark H.

Letter from Mark H. McCormack to Steve Frank

Concerning Jean Shrimpton's career and potential opportunities. McCormack begins by providing an overview of Shrimpton's career and her reputation and notes consumer market studies regarding her appeal. Next, McCormack summarizes several general directions being looked inot for Shrimpton including apparel, publishing and franchising. McCormack goes on to propose a specific relationship with Yardely in... more

Mark H. McCormack Papers