Name

McCormack, Mark H. (60)
Killy, Jean Claude (14)
Palmer, Arnold, 1929- (9)
Player, Gary (5)
United Airlines (5)
Heckel, Frederick W. (4)
Evans, Rex B. (3)
Lambretta Sales (Pty.) Limited (3)
Montres Rolex S.A. (3)
Rosenthal, Jules (3)
Wimbledon Championships (3)
Arnold Palmer Enterprises Incorporated (2)
Arnold, Andre, 1955- (2)
Borg, Björn, 1956- (2)
Campbell-Ewald Company (2)
Casper, Billy, 1931- (2)
Charles, Bob, 1936- (2)
Dura-Skin, Ltd. (2)
Eriksen, Stein (2)
General Motors Corporation (2)
Hobbins, Jim (2)
Howard Swink Advertising (Firm) (2)
Kaiser Jeep Corporation (2)
Ritchey, C. M. (2)
Uniroyal, inc. (2)
Urlwin, Jack (2)
Abramoff, Frank (1)
Adams, Tom (1)
All England Club (1)
Armstrong, Richard (1)
Baldwin, Walter (1)
Baugh, Hale, 1924-2011 (1)
Baugh, Laura, 1955- (1)
Beekman, Philip E. (1)
Boniface, R. H. (1)
Burger, H. (1)
Carpenter, William H. (1)
Cestone, Mike (1)
Charlton, Tony (1)
Cluett, Peabody & Co. (1)
Condé Nast Publications (1)
Dassler, Armin (1)
De Lorean, John Z. (1)
Dentan, Rene P. (1)
Duofold (1)
Fitzgerald, John (1)
Fry, Kent C. (1)
General Motors Corporation . Chevrolet Motor Division (1)
General Motors Corporation . Pontiac Motor Division (1)
Genesco, Inc. (1)
Hadingham, Ronald, 1918-1994 (1)
Heiniger, Andre J., 1921-2000 (1)
Henning, Harold, 1934-2004 (1)
Hoffman, Joyce (1)
Horne, Jerry (1)
International Hole-In-One Memorial Society (1)
International Wool Secretariat (1)
Irish European Marketing Associates Ltd (1)
J.L. Hudson Company (1)
Jeannenez, Auguste-Henri (1)
Jeanneret, Rene-Paul (1)
Jerry Horne Enterprises (1)
Johnston, Alastair J. (1)
Joseph E. Seagram and Sons, Inc. (1)
Kain, Robert D. (1)
Keating, Edward J. (1)
Ladies Professional Golf Association (1)
Laux, Elgar (1)
Le Trappeur (1)
LeBas, Olivier (1)
Lester, R. E. (1)
Llewellyn, Algernon (1)
McCowen, Rob (1)
Millar, Gerald M. (1)
Negrao-Ferreira, M. C. (1)
Nicklaus, Jack (1)
Norton, Hughes (1)
Oney, John (1)
Owens-Corning Fiberglas Corporation (1)
Pan American World Airways, Inc. (1)
Patel Philippe (1)
Pelé, 1940- (1)
Pepsi Grand Slam (1)
Persenico Ski (1)
Publi-Team (1)
Schindler, William S. (1)
Sea Island Golf Club (1)
Shell Oil Company (1)
Shortway, Richard A., 1924-2008 (1)
Shrimpton, Jean, 1942- (1)
Slazengers Limited (1)
Smith, John E. (1)
Thompson, Eddie (1)
Tissies, Hermann (1)
Titcomb, John B. (1)
Tobler & Co. (1)
Todd, Ian (1)
Toko-Swix Sport AG (1)
Wallis, Vic (1)
Winnert, Franklin R. (1)

Topic

Endorsements in advertising (66)
Golf (9)
Sales (9)
Business enterprises (7)
Equipment and supplies (6)
Negotiation in business (5)
Finance (4)
Indorsements (4)
Economic aspects (3)
Investments (3)
Professional athletes (3)
Business communication (2)
Corporate sponsorship (2)
Golf exhibitions (2)
Marketing (2)
Planning (2)
Skis and skiing (2)
Sports (2)
Tournaments (2)
Advertising (1)
Book industries and trade (1)
Business meetings (1)
Client relations (1)
Clothing and dress (1)
Contracts (1)
Exhibitions (1)
Golfers (1)
License agreements (1)
Logos (Symbols) (1)
Professional sports contracts (1)
Shoes (1)
Ski racing (1)
Sports films (1)
Sunglasses industry (1)
Tennis (1)
Trademarks (1)
Women golfers (1)
Women's mass media (1)

Genre

Correspondence (60)
Memorandums (10)
Notes (3)
Agreements (2)
Advertisements (1)

Collection

Mark H. McCormack Papers (66)

Place

Cleveland (Ohio) (2)
Los Angeles (Calif.) (2)
United States (2)
Burbank (Calif.) (1)
Marion (Ohio) (1)

 

 

66 results (displaying results 1 - 10) | click on a column title to sort by that column

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Requesting that Evans put a hold on contracting any more public appearances for Gary Player in South Africa as his schedule is already quite full. McCormack lists Player's current appearance commitments and explains that a one hour appearance takes more than one hour of Player's time.
(Mark H. McCormack Papers)

Evans, Rex B.
1968Apr. 20
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Concerning an association between Editions Speciales and Jean Claude Killy. McCormack also discusses the Killy book and upcoming book fairs Killy will attend.
(Mark H. McCormack Papers)

McCormack, Mark H.
1968Sept. 19
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McCormack informs Burger that he is not authorized to use Jean-Claude Killy's name or image and that any association between Killy and Ski-Dinamic was terminated. McCormack indicates that if Burger would like to pursue an association with Killy he would be willing to talk about the matter upon his next trip to Europe.
(Mark H. McCormack Papers)

Burger, H.
1968Apr. 1
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McCormack writes to Fry after seeing him at a Sargent Shriver event. McCormack asks Fry to consider a Jean-Claude Killy association with Pan-American Airways, suggesting endorsements, ski tours and advertisements.
(Mark H. McCormack Papers)

McCormack, Mark H.
1969Apr. 28
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Concerning Jean Shrimpton apparel endorsements and a possible column in "Mademoiselle" magazine. McCormack indicates that he will be sending Shortway, of "Vogue" magazine, the names of clothing designers for a Shrimpton photo shoot in Hawaii and mentions that he wishes to contact them regrading an endorsement deal. Additionally, McCormack follows up with an earlier letter in which Shortway mentioned t... more
(Mark H. McCormack Papers)

McCormack, Mark H.
1969June 25
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McCormack responds to Algernon Llewellyn's letter of April 20 and informs him that there may be something they could work out, although they have avoided direct product endorsement in the liquor field as a general rule. He indicates the upcoming days he will be in Turnberry, Scotland and expresses interest in meeting with him if possible.
(Mark H. McCormack Papers)

McCormack, Mark H.
1970Apr. 25
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McCormack has spoken to Tony Jacklin about receiving a watch or two in exchange for using his name in print advertising in golf publications during the 1971 golf season.
(Mark H. McCormack Papers)

McCormack, Mark H.
1970Oct. 21
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Forwarding an advertisement that appeared in a Honolulu paper during the Hawaiian Open and reminding Dentan that since Rolex is paying a lot of money for the endorsement of Arnold Palmer, than perhaps he should be pictured in an advertisement. Enclosure not with letter.
(Mark H. McCormack Papers)

McCormack, Mark H.
1973Mar. 10
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Skiing advertisement featuring Andre Arnold for United Airlines.
(Mark H. McCormack Papers)

United Airlines
1979Sept.
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Noting the concern over towels endorsed by Bjorn Borg, as Pietra's company has exclusive rights using the identification of Borg for advertising, promotion, ans sales.
(Mark H. McCormack Papers)

1980Sept. 26