Name

McCormack, Mark H. (60)
Killy, Jean Claude (14)
Palmer, Arnold, 1929- (9)
Player, Gary (5)
United Airlines (5)
Heckel, Frederick W. (4)
Evans, Rex B. (3)
Lambretta Sales (Pty.) Limited (3)
Montres Rolex S.A. (3)
Rosenthal, Jules (3)
Wimbledon Championships (3)
Arnold Palmer Enterprises Incorporated (2)
Arnold, Andre, 1955- (2)
Borg, Björn, 1956- (2)
Campbell-Ewald Company (2)
Casper, Billy, 1931- (2)
Charles, Bob, 1936- (2)
Dura-Skin, Ltd. (2)
Eriksen, Stein (2)
General Motors Corporation (2)
Hobbins, Jim (2)
Howard Swink Advertising (Firm) (2)
Kaiser Jeep Corporation (2)
Ritchey, C. M. (2)
Uniroyal, inc. (2)
Urlwin, Jack (2)
Abramoff, Frank (1)
Adams, Tom (1)
All England Club (1)
Armstrong, Richard (1)
Baldwin, Walter (1)
Baugh, Hale, 1924-2011 (1)
Baugh, Laura, 1955- (1)
Beekman, Philip E. (1)
Boniface, R. H. (1)
Burger, H. (1)
Carpenter, William H. (1)
Cestone, Mike (1)
Charlton, Tony (1)
Cluett, Peabody & Co. (1)
Condé Nast Publications (1)
Dassler, Armin (1)
De Lorean, John Z. (1)
Dentan, Rene P. (1)
Duofold (1)
Fitzgerald, John (1)
Fry, Kent C. (1)
General Motors Corporation . Chevrolet Motor Division (1)
General Motors Corporation . Pontiac Motor Division (1)
Genesco, Inc. (1)
Hadingham, Ronald, 1918-1994 (1)
Heiniger, Andre J., 1921-2000 (1)
Henning, Harold, 1934-2004 (1)
Hoffman, Joyce (1)
Horne, Jerry (1)
International Hole-In-One Memorial Society (1)
International Wool Secretariat (1)
Irish European Marketing Associates Ltd (1)
J.L. Hudson Company (1)
Jeannenez, Auguste-Henri (1)
Jeanneret, Rene-Paul (1)
Jerry Horne Enterprises (1)
Johnston, Alastair J. (1)
Joseph E. Seagram and Sons, Inc. (1)
Kain, Robert D. (1)
Keating, Edward J. (1)
Ladies Professional Golf Association (1)
Laux, Elgar (1)
Le Trappeur (1)
LeBas, Olivier (1)
Lester, R. E. (1)
Llewellyn, Algernon (1)
McCowen, Rob (1)
Millar, Gerald M. (1)
Negrao-Ferreira, M. C. (1)
Nicklaus, Jack (1)
Norton, Hughes (1)
Oney, John (1)
Owens-Corning Fiberglas Corporation (1)
Pan American World Airways, Inc. (1)
Patel Philippe (1)
Pelé, 1940- (1)
Pepsi Grand Slam (1)
Persenico Ski (1)
Publi-Team (1)
Schindler, William S. (1)
Sea Island Golf Club (1)
Shell Oil Company (1)
Shortway, Richard A., 1924-2008 (1)
Shrimpton, Jean, 1942- (1)
Slazengers Limited (1)
Smith, John E. (1)
Thompson, Eddie (1)
Tissies, Hermann (1)
Titcomb, John B. (1)
Tobler & Co. (1)
Todd, Ian (1)
Toko-Swix Sport AG (1)
Wallis, Vic (1)
Winnert, Franklin R. (1)

Topic

Endorsements in advertising (66)
Golf (9)
Sales (9)
Business enterprises (7)
Equipment and supplies (6)
Negotiation in business (5)
Finance (4)
Indorsements (4)
Economic aspects (3)
Investments (3)
Professional athletes (3)
Business communication (2)
Corporate sponsorship (2)
Golf exhibitions (2)
Marketing (2)
Planning (2)
Skis and skiing (2)
Sports (2)
Tournaments (2)
Advertising (1)
Book industries and trade (1)
Business meetings (1)
Client relations (1)
Clothing and dress (1)
Contracts (1)
Exhibitions (1)
Golfers (1)
License agreements (1)
Logos (Symbols) (1)
Professional sports contracts (1)
Shoes (1)
Ski racing (1)
Sports films (1)
Sunglasses industry (1)
Tennis (1)
Trademarks (1)
Women golfers (1)
Women's mass media (1)

Genre

Correspondence (60)
Memorandums (10)
Notes (3)
Agreements (2)
Advertisements (1)

Collection

Mark H. McCormack Papers (66)

Place

Cleveland (Ohio) (2)
Los Angeles (Calif.) (2)
United States (2)
Burbank (Calif.) (1)
Marion (Ohio) (1)

 

 

66 results (displaying results 1 - 10) | click on a column title to sort by that column

thumbnail image

McCormack was working under the assumption that he and the Corporation already had an arrangement on the VIP golf days, and that they were only waiting on the Corporation's thoughts on how the endorsement phase would work out.
(Mark H. McCormack Papers)

McCormack, Mark H.
1967 Nov. 25
thumbnail image

McCormack responds as Jean-Claude Killy's attorney and business manager to William S. Schindler's letter of June 19, 1968. He informs Schindler that his letter is incorrect in that Killy is affiliated with the Chevrolet Division of General Motors. He also notes that Killy might be interested in making an appearance for him depending upon the compensation. McCormack requests more in... more
(Mark H. McCormack Papers)

McCormack, Mark H.
1968 Aug. 5
thumbnail image

Marion (Ohio) - Howard Swing Advertising has been asked by a manufacturer who has just introduced a new golfing glove, to determine procedures for developing an endorsement from one of the younger stars on the professional golfing tour. Because of McCormack's association with Jack Nicklaus and Arnold Palmer, Hobbins is writing to see if McCormack will help the company determine what the dollar range f... more
(Mark H. McCormack Papers)

Hobbins, Jim
1963 Aug. 5
thumbnail image

Regarding National Sports Management, Inc., possible product endorsements with Cestone's golf shoes, seeking help in arranging exhibitions in New Jersey or New York.
(Mark H. McCormack Papers)

McCormack, Mark H.
1959 Apr. 20
thumbnail image

Informing Evans of a violation of the use of Gary Player's image in Ireland without permission or compensation. McCormack is stressing the importance of all business going through his office. Action will be taken to withdraw the offending advertisements and McCormack requests Evans' support in the matter. Additionally requests copies of all correspondence between Evans and the United Kingdom companies... more
(Mark H. McCormack Papers)

Evans, Rex B.
1968 Apr. 30
thumbnail image

Providing Jeanneret of an example of advertising from another watch maker that makes use of a prominent celebrity. McCormack would like to meet in Geneva to further discuss the matter.
(Mark H. McCormack Papers)

McCormack, Mark H.
1968 Dec. 6
thumbnail image

Concerning the All England Club granting a license for tennis shoes in the U.S.
(Mark H. McCormack Papers)

Oney, John
1985 June 25
thumbnail image

McCormack writes regarding Arnold Palmer possibly visiting Melbourne, Australia and a product endorsement.
(Mark H. McCormack Papers)

McCormack, Mark H.
1977 Apr. 12
thumbnail image

Concerning the DuPont International File and their interest in tying in Arnold Palmer to the sayelle fabric in Great Britain.
(Mark H. McCormack Papers)

McCormack, Mark H.
1968 Mar. 1
thumbnail image

McCormack following up with John Z. DeLorean of the Pontiac Motors Division of General Motors expressing an interest forming a collaboration between Jack Nichlaus and Pontiac.
(Mark H. McCormack Papers)

De Lorean, John Z.
1968 Apr. 9