Gallery view

1967 Dec. 4

McCormack, Mark H.

Letter from Mark H. McCormack to Victor Golf Company

Cleveland (Ohio) - McCormack writes about the Arnold Palmer retail program, royalty amounts, promotions, marketing, golf equipment and sales volume.

Mark H. McCormack Papers

1968 Jan. 2

McCormack, Mark H.

Letter from Mark H. McCormack to Bozell and Jacobs, Incorporated

Cleveland (Ohio) - McCormack writes about Arnold Palmer's golf tournament schedule and his fees for speaking.

Mark H. McCormack Papers

1967 Dec. 29

McCormack, Mark H.

Arnold Palmer proposed letter agreement

Cleveland (Ohio) - Proposed letter agreement drawn up by Mark H. McCormack between Arnold Palmer and Coca-Cola Company, based on a similar agreement with Jack Nicklaus. It outlines Palmer's proposed role as ambassador and promoter of Coca-Cola products, what is expected of him and how he will be compensated.

Mark H. McCormack Papers