Gallery view

1967 Dec. 29

McCormack, Mark H.

Arnold Palmer proposed letter agreement

Cleveland (Ohio) - Proposed letter agreement drawn up by Mark H. McCormack between Arnold Palmer and Coca-Cola Company, based on a similar agreement with Jack Nicklaus. It outlines Palmer's proposed role as ambassador and promoter of Coca-Cola products, what is expected of him and how he will be compensated.

Mark H. McCormack Papers

1975 June 6

McCormack, Mark H.

Letter from Mark H. McCormack to Charles F. Adams

McCormack writes regarding a price for Arnold Palmer's appearance in the Cadillac films, sends an invoice for Palmer's travel to the Innisbrook appearance and anticipates the revised letter agreement for an extension on Palmer's contract with Cadillac.

Mark H. McCormack Papers

1975 Aug. 29

McCormack, Mark H.

Memorandum from Mark H. McCormack to Arnold Palmer

McCormack lists relevant points from his recent meeting with Allstate including international appearances by Arnold Palmer, audio tapes, air bag advertising, commercials, direct advertising, film sponsorship, and Palmer joining the Board of Directors in Japan.

Mark H. McCormack Papers