McCormack, Mark H. (73)
National Football League (4)
Kain, Robert D. (3)
Marous, John C. (3)
Montres Rolex S.A. (3)
Robinson, James D. (James Dixon), 1935- (3)
U.S. Open (Golf tournament) (3)
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Henning, Harold, 1934-2004 (2)
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Foster, David R. (David Ramsey)., 1920-2010 (1)
Frank, Barry (1)
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Sports sponsorship (84)
Corporate sponsorship (57)
Tournaments (17)
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Golf (15)
Sales (11)
Television broadcasting of sports (6)
Negotiation in business (5)
Sports films (5)
Client relations (4)
Tennis (4)
Contracts (3)
Planning (3)
Skis and skiing (3)
Advertising (2)
Baseball (2)
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Equipment and supplies (2)
License agreements (2)
Marketing (2)
Squash (Game) (2)
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Women skiers (2)
Automobile racing (1)
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Running races (1)
Ski racing (1)
Strategic alliances (Business) (1)
Television programs (1)
Track and field (1)
United States Golf Association (1)
Women golfers (1)


Correspondence (70)
Memorandums (24)
Notes (8)
Proposals (3)
Faxes (2)
Articles (1)
Drafts (documents) (1)
Reports (1)


Mark H. McCormack Papers (84)


South America (4)
Cleveland (Ohio) (3)
Mexico (2)
Venezuela (2)
Brazil (1)
Malmö (Sweden) (1)



84 results (displaying results 1 - 10) | click on a column title to sort by that column

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Writing to "Bucky" Buchanan in response to a recent telephone conversation with Aaron Rubin of NBC detailing the negotiations between the PGA and the various tournament sponsors. The PGA is proposing selling all tournaments for the coming year as a package and the sponsors have made a counter offer in response leaving a few tournaments out of the package. McCormack poin... more
(Mark H. McCormack Papers)

McCormack, Mark H.
1968 Apr. 27
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McCormack writes about the 1979 South American golf circuit in Argentina, Brzail, Chile, Venezuela and Colombia. He discusses the financial and logistical details of General Electric potentially sponsoring the tour.
(Mark H. McCormack Papers)

McCormack, Mark H.
1978 Dec. 22
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Notes from a meeting with Bill Foster, the Duke University basketball coach, who would like IMG to represent him. Includes details about companies that have approached him, including Nike, Pontiac, Buick, Prentice-Hall and McGraw Hill.
(Mark H. McCormack Papers)

McCormack, Mark H.
1979 Feb. 1
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A memorandum which relays the details of a potential agreement with Playtex to sponsor women's ski racing. Includes information on locations, format, competitors, publicity and promotional benefits, television, and pricing.
(Mark H. McCormack Papers)

International Management Group (Firm)
1979 Apr. 2
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An overview of IMG's relationship to the game of squash. Refers to item mums700-b0005-f016-i003.
(Mark H. McCormack Papers)

McCormack, Mark H.
1979 Apr. 3
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Includes details on the Grand Prix South American golf tour, such as background infromation, schedule, points scale, prize money, and execution of sponsorship.
(Mark H. McCormack Papers)

1981 Feb. 6
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McCormack is glad to be working with Heinz at long last, and writes O'Reilly about sponsoring a race between the top two marathon runners in the world.
(Mark H. McCormack Papers)

McCormack, Mark H.
1983 Feb. 1
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Concerning discussions with IMG's corporate marketing executives regarding the increased use of sports related marketing activities by major food product companies.
(Mark H. McCormack Papers)

McCormack, Mark H.
1983 Feb. 14
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McCormack explains that he has spent the majority of his summer in South Africa with his family on holiday. He notes that he is still interested in exploring possibilities of working with sports involvement and promotion in relation to Norton Simon, Canada Dry, and the like.
(Mark H. McCormack Papers)

McCormack, Mark H.
1968 Sept. 3
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McCormack writes to discuss Pepsi's involvement in skiing and with the U. S. Ski Team during the upcoming ski season and the ski season during the 1972 Olympics. McCormack outlines the ways in which Pepsi could make an association and what type of benefits and exclusivity would some with that association in terms of advertising. He explains how Pepsi would make use of the United States Ski Team to obt... more
(Mark H. McCormack Papers)

McCormack, Mark H.
1970 Mar. 7