Name

McCormack, Mark H. (73)
National Football League (4)
Kain, Robert D. (3)
Marous, John C. (3)
Montres Rolex S.A. (3)
Robinson, James D. (James Dixon), 1935- (3)
U.S. Open (Golf tournament) (3)
Westinghouse Electric Corporation (3)
Coca-Cola Company (2)
Dentan, Rene P. (2)
Heckel, Frederick W. (2)
Henning, Harold, 1934-2004 (2)
International Management Group (Firm) (2)
John Player & Sons (2)
Laux, Elgar (2)
Michaels, Jay (2)
Norton, Hughes (2)
Piccadilly World Match Play Championship (2)
Texas Company (2)
Todd, Ian (2)
Trans World International (2)
United Airlines (2)
United States Golf Association (2)
Alford, Richard R. (1)
Allegheny International, Inc. (1)
American Express Company (1)
Anheuser-Busch Companies (1)
Arnold Palmer Golf Company (1)
Australian Open (Tennis tournament) (1)
Beddington, John (1)
Bidwell, Ben (1)
Biehn, David P. (1)
Biggar, James M. (1)
Breil, Giora (1)
British Petroleum Company (1)
Bruell, Eric A. A. (1)
Buchanan, R. E. (1)
Buckley, Robert J. (1)
Bukata, Jim (1)
Canada Dry Corporation (1)
Carpenter, William H. (1)
Carter Products (1)
Chappell, Sarah M. (1)
Coca-Cola Japan Ltd. (1)
Colgate-Palmolive Company (1)
Companhia Souza Cruz (1)
Ctotrell, Tom E. (1)
Daily express (Glasgow, Scotland) (1)
Daniels, J. T. (1)
De Bruyn, Pieter Sarel (1)
Drnec, Harry (1)
Drossart, Eric (1)
Easterly, Harry W. (1)
Eastman Kodak Company (1)
Ford Motor Company . Lincoln-Mercury Division (1)
Forsyth, William E. (1)
Foster, Bill, 1930- (1)
Foster, David R. (David Ramsey), 1920-2010 (1)
Foster, David R. (David Ramsey)., 1920-2010 (1)
Frank, Barry (1)
Gallacher, Bernard (1)
H. J. Heinz Company (1)
Hamilton, B. J. (1)
Hearst Corporation (1)
Heiniger, Andre J., 1921-2000 (1)
Heppner, Michael (1)
International Association of Athletics Federations (1)
International Management Inc. (1)
Irwin, Hale (1)
Isaacson, H. Richard (1)
Jacklin, Tony (1)
James Buchanan & Co. Ltd. (1)
Johnston, Weldon H. (1)
Keating, Edward J. (1)
Kennedy, David, 1939- (1)
Kerzner, Solomon (1)
Killy, Jean Claude (1)
Kimmins, Malcolm B. J. (1)
King, T. C. H. (1)
Kovaleski, Frederick T. (1)
Kramer, Hans (1)
Ladies Professional Golf Association (1)
Lewinton, Chris (1)
Mahoney, David J. (1)
Maurer, Gilbert (1)
McNamara, Jim (1)
Morell, Alan (1)
Moseley, Paul (1)
National Broadcasting Company (1)
Nebiolo, Primo (1)
O'Reilly, Tony, 1936- (1)
Pacific Southwest Airlines (1)
Palmer, Arnold, 1929- (1)
Pan American Airways Corporation (1)
PepsiCo, inc. (1)
Player, Gary (1)
Professional Golfers' Association of America (1)
Pyle, Jerry (1)
Qantas Empire Airways, ltd. (1)
Radio Corporation of America (1)
Reynolds, Winfield (1)
Robinson, R. D. (1)
Rosenblum, Arthur (1)
Samsung World Championship (1)
Scandinavian Enterprise Open (1)
Shade, Ronnie (1)
Smilow, Joel E. (1)
Smith, Peter (1)
South African Broadcasting Corporation (1)
Spooner, John W. (1)
Stanner, H. Kent (1)
Stouffer's (Firm) (1)
Sun International (1)
Sword, David (1)
Te Kanawa, Kiri (1)
Titcomb, John B. (1)
Trans World Sports (1)
Tudela, Rafael (1)
Tumba, Sven (1)
Uji, Shigeki (1)
Walters, Peter (1)
Wittmayer, Dwane M. (1)

Topic

Sports sponsorship (84)
Corporate sponsorship (57)
Tournaments (17)
Business communication (16)
Business enterprises (16)
Golf (15)
Sales (11)
Television broadcasting of sports (6)
Negotiation in business (5)
Sports films (5)
Client relations (4)
Tennis (4)
Contracts (3)
Planning (3)
Skis and skiing (3)
Advertising (2)
Baseball (2)
Business networks (2)
Closed-circuit television (2)
Economic aspects (2)
Equipment and supplies (2)
License agreements (2)
Marketing (2)
Squash (Game) (2)
Television commercials (2)
Women skiers (2)
Automobile racing (1)
Business meetings (1)
Confidential communications (1)
Contracts, Preliminary (1)
Covenants not to compete (1)
Fashion merchandising (1)
Golf exhibitions (1)
Golf resorts (1)
Motion picture film collections (1)
Nobel Prizes (1)
Olympics (1)
Paddle tennis (1)
Press conferences (1)
Promotional films (1)
Runners (Sports) (1)
Running races (1)
Ski racing (1)
Strategic alliances (Business) (1)
Television programs (1)
Track and field (1)
United States Golf Association (1)
Women golfers (1)

Genre

Correspondence (70)
Memorandums (24)
Notes (8)
Proposals (3)
Faxes (2)
Articles (1)
Drafts (documents) (1)
Reports (1)

Collection

Mark H. McCormack Papers (84)

Place

South America (4)
Cleveland (Ohio) (3)
Mexico (2)
Venezuela (2)
Brazil (1)
Malmö (Sweden) (1)

 

 

84 results (displaying results 1 - 10) | click on a column title to sort by that column

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Writing to "Bucky" Buchanan in response to a recent telephone conversation with Aaron Rubin of NBC detailing the negotiations between the PGA and the various tournament sponsors. The PGA is proposing selling all tournaments for the coming year as a package and the sponsors have made a counter offer in response leaving a few tournaments out of the package. McCormack poin... more
(Mark H. McCormack Papers)

McCormack, Mark H.
1968 Apr. 27
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McCormack writes about the 1979 South American golf circuit in Argentina, Brzail, Chile, Venezuela and Colombia. He discusses the financial and logistical details of General Electric potentially sponsoring the tour.
(Mark H. McCormack Papers)

McCormack, Mark H.
1978 Dec. 22
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Notes from a meeting with Bill Foster, the Duke University basketball coach, who would like IMG to represent him. Includes details about companies that have approached him, including Nike, Pontiac, Buick, Prentice-Hall and McGraw Hill.
(Mark H. McCormack Papers)

McCormack, Mark H.
1979 Feb. 1
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A memorandum which relays the details of a potential agreement with Playtex to sponsor women's ski racing. Includes information on locations, format, competitors, publicity and promotional benefits, television, and pricing.
(Mark H. McCormack Papers)

International Management Group (Firm)
1979 Apr. 2
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An overview of IMG's relationship to the game of squash. Refers to item mums700-b0005-f016-i003.
(Mark H. McCormack Papers)

McCormack, Mark H.
1979 Apr. 3
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Includes details on the Grand Prix South American golf tour, such as background infromation, schedule, points scale, prize money, and execution of sponsorship.
(Mark H. McCormack Papers)

1981 Feb. 6
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McCormack is glad to be working with Heinz at long last, and writes O'Reilly about sponsoring a race between the top two marathon runners in the world.
(Mark H. McCormack Papers)

McCormack, Mark H.
1983 Feb. 1
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Concerning discussions with IMG's corporate marketing executives regarding the increased use of sports related marketing activities by major food product companies.
(Mark H. McCormack Papers)

McCormack, Mark H.
1983 Feb. 14
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McCormack explains that he has spent the majority of his summer in South Africa with his family on holiday. He notes that he is still interested in exploring possibilities of working with sports involvement and promotion in relation to Norton Simon, Canada Dry, and the like.
(Mark H. McCormack Papers)

McCormack, Mark H.
1968 Sept. 3
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McCormack writes to discuss Pepsi's involvement in skiing and with the U. S. Ski Team during the upcoming ski season and the ski season during the 1972 Olympics. McCormack outlines the ways in which Pepsi could make an association and what type of benefits and exclusivity would some with that association in terms of advertising. He explains how Pepsi would make use of the United States Ski Team to obt... more
(Mark H. McCormack Papers)

McCormack, Mark H.
1970 Mar. 7