Name

McCormack, Mark H. (77)
National Football League (4)
Todd, Ian (4)
Kain, Robert D. (3)
Marous, John C. (3)
Montres Rolex S.A. (3)
Norton, Hughes (3)
Robinson, James D. (James Dixon), 1935- (3)
U.S. Open (Golf tournament) (3)
Westinghouse Electric Corporation (3)
Allegheny International, Inc. (2)
Coca-Cola Company (2)
Dentan, Rene P. (2)
Heckel, Frederick W. (2)
Henning, Harold, 1934-2004 (2)
International Management Group (Firm) (2)
Isaacson, H. Richard (2)
John Player & Sons (2)
Laux, Elgar (2)
Michaels, Jay (2)
Piccadilly World Match Play Championship (2)
Smith, Peter (2)
Texas Company (2)
Trans World International (2)
United Airlines (2)
United States Golf Association (2)
Alford, Richard R. (1)
American Express Company (1)
Anheuser-Busch Companies (1)
Arnold Palmer Golf Company (1)
Australian Open (Tennis tournament) (1)
Beddington, John (1)
Bidwell, Ben (1)
Biehn, David P. (1)
Biggar, James M. (1)
Breil, Giora (1)
British Petroleum Company (1)
Bruell, Eric A. A. (1)
Buchanan, R. E. (1)
Buckley, Robert J. (1)
Bukata, Jim (1)
Canada Dry Corporation (1)
Carpenter, William H. (1)
Carter Products (1)
Chappell, Sarah M. (1)
Coca-Cola Japan Ltd. (1)
Colgate-Palmolive Company (1)
Companhia Souza Cruz (1)
Ctotrell, Tom E. (1)
Daily express (Glasgow, Scotland) (1)
Daniels, J. T. (1)
De Bruyn, Pieter Sarel (1)
Drnec, Harry (1)
Drossart, Eric (1)
Easterly, Harry W. (1)
Eastman Kodak Company (1)
Ford Motor Company . Lincoln-Mercury Division (1)
Forsyth, William E. (1)
Foster, Bill, 1930- (1)
Foster, David R. (David Ramsey), 1920-2010 (1)
Foster, David R. (David Ramsey)., 1920-2010 (1)
Frank, Barry (1)
Gallacher, Bernard (1)
H. J. Heinz Company (1)
Hamilton, B. J. (1)
Hearst Corporation (1)
Heiniger, Andre J., 1921-2000 (1)
Heppner, Michael (1)
International Association of Athletics Federations (1)
International Management Inc. (1)
Irwin, Hale (1)
Jacklin, Tony (1)
James Buchanan & Co. Ltd. (1)
Johnston, Weldon H. (1)
Keating, Edward J. (1)
Kennedy, David, 1939- (1)
Kerzner, Solomon (1)
Killy, Jean Claude (1)
Kimmins, Malcolm B. J. (1)
King, T. C. H. (1)
Kovaleski, Frederick T. (1)
Kramer, Hans (1)
Ladies Professional Golf Association (1)
Lewinotn, Chris (1)
Lewinton, Chris (1)
Mahoney, David J. (1)
Maurer, Gilbert (1)
McNamara, Jim (1)
Morell, Alan (1)
Moseley, Paul (1)
National Broadcasting Company (1)
Nebiolo, Primo (1)
O'Reilly, Tony, 1936- (1)
Pacific Southwest Airlines (1)
Palmer, Arnold, 1929- (1)
Pan American Airways Corporation (1)
PepsiCo, inc. (1)
Player, Gary (1)
Professional Golfers' Association of America (1)
Pyle, Jerry (1)
Qantas Empire Airways, ltd. (1)
Radio Corporation of America (1)
Reynolds, Winfield (1)
Robinson, R. D. (1)
Rosenblum, Arthur (1)
Samsung World Championship (1)
Scandinavian Enterprise Open (1)
Shade, Ronnie (1)
Simpson, John (1)
Smilow, Joel E. (1)
South African Broadcasting Corporation (1)
Spooner, John W. (1)
Stanner, H. Kent (1)
Stouffer's (Firm) (1)
Sun International (1)
Sword, David (1)
Te Kanawa, Kiri (1)
Titcomb, John B. (1)
Trans World Sports (1)
Tudela, Rafael (1)
Tumba, Sven (1)
Uji, Shigeki (1)
Walters, Peter (1)
Wittmayer, Dwane M. (1)

Topic

Sports sponsorship (88)
Corporate sponsorship (59)
Tournaments (18)
Business communication (16)
Business enterprises (16)
Golf (15)
Sales (11)
Television broadcasting of sports (6)
Client relations (5)
Negotiation in business (5)
Sports films (5)
Tennis (5)
Economic aspects (4)
Advertising (3)
Business meetings (3)
Business networks (3)
Contracts (3)
License agreements (3)
Marketing (3)
Planning (3)
Skis and skiing (3)
Baseball (2)
Closed-circuit television (2)
Equipment and supplies (2)
Squash (Game) (2)
Strategic alliances (Business) (2)
Television commercials (2)
Women skiers (2)
Automobile racing (1)
Confidential communications (1)
Contracts, Preliminary (1)
Country clubs (1)
Covenants not to compete (1)
Fashion merchandising (1)
Golf exhibitions (1)
Golf resorts (1)
Merchandise licensing (1)
Motion picture film collections (1)
Nobel Prizes (1)
Olympics (1)
Paddle tennis (1)
Press conferences (1)
Professional athletes (1)
Promotional films (1)
Runners (Sports) (1)
Running races (1)
Ski racing (1)
Television programs (1)
Track and field (1)
United States Golf Association (1)
Women golfers (1)

Genre

Correspondence (74)
Memorandums (27)
Notes (8)
Proposals (3)
Faxes (2)
Articles (1)
Drafts (documents) (1)
Reports (1)

Collection

Mark H. McCormack Papers (88)

Place

South America (4)
Cleveland (Ohio) (3)
Mexico (2)
Venezuela (2)
Brazil (1)
Malmö (Sweden) (1)

 

 

88 results (displaying results 1 - 10) | click on a column title to sort by that column

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McCormack is trying to sell Firestone on the idea of sponsoring professional and amateur skiing. They are interested in skiers wearing patches like motor racing drivers do. They are also interested in television.
(Mark H. McCormack Papers)

McCormack, Mark H.
1972 May 4
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McCormack wants to firm up the details of their overall consulting and implementation arrangements and outlines where the arrangement began and where it is at the present including sports sponsorships and sports and leisure time activities. McCormack writes about various fees, BBC sports commentator Peter Lorenzo, the new pro-amateur format with John Jacobs, and their a... more
(Mark H. McCormack Papers)

McCormack, Mark H.
1974 Aug. 10
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Concerning a meeting with Brian Tobin, in which a new sponsor for the Australian Open, to replace Marlboro, was discussed.
(Mark H. McCormack Papers)

McCormack, Mark H.
1984 Dec. 5
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McCormack writes about running the open golf championships in late 1979 in Argentina, Brazil, Venezuela, Chile, and Colombia. He asks if there is someone at Ford in Latin America they could contact about sponsorship.
(Mark H. McCormack Papers)

McCormack, Mark H.
1978 Dec. 21
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Concerning potential agreements between the USGA and sponsors for the U.S. Open, including Rolex, AT&T, Grey Advertising, and Kodak.
(Mark H. McCormack Papers)

1982 Jan. 25
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Concerning discussion with David Blair of Distillers Corporation. McCormack notes a discussion had with Blair regarding the sponsorship of British Open and Wimbledon films in the United States. Distillers Corporation exports products such as Black & White, Johnnie Walker and more.
(Mark H. McCormack Papers)

McCormack, Mark H.
1970 June 8
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Concerning a meeting with British Airways Cargo and their dedication to working with IMG to develop target marketing approaches involving sports sponsorship and customer entertainment.
(Mark H. McCormack Papers)

McCormack, Mark H.
1986 Oct. 6
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McCormack lists the points of the overall Texaco relationship including fees and expenses for implementing various projects.
(Mark H. McCormack Papers)

McCormack, Mark H.
1974 Aug. 20
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Concerning the French Open, McCormack encourages Kurihara to engage Elite but reminds him that Nobel would be more profitable.
(Mark H. McCormack Papers)

McCormack, Mark H.
1982 Apr. 9
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McCormack encloses a proposal concerning Westinghouse Electric's sponsorship of the pro-amatuer tournaments on the 1981 South American golf circuit.
(Mark H. McCormack Papers)

McCormack, Mark H.
1981 Feb. 6