100 results found for: subject:"Endorsements in advertising"

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1980 Sept. 26

Letter from Pietra to Bob Kain

Noting the concern over towels endorsed by Bjorn Borg, as Pietra's company has exclusive rights using the identification of Borg for advertising, promotion, ans sales.

Mark H. McCormack Papers

1968 Apr. 29

Uniroyal, inc.

Letter from Mark H. McCormack to Uniroyal, Inc.

Informing his contact at Uniroyal England of what he considers a use of the Jack Nicklaus name and image. McCormack refers to an attached advertisement as evidence(advertisement not present) and notes that no compensation was received for use of Nicklaus' image or name. McCormack indicates he will delay legal action because of a relationship with Tomlinson.

Mark H. McCormack Papers

1968 Apr. 30

Evans, Rex B.

Letter from Mark H. McCormack to Rex Evans

Informing Evans of a violation of the use of Gary Player's image in Ireland without permission or compensation. McCormack is stressing the importance of all business going through his office. Action will be taken to withdraw the offending advertisements and McCormack requests Evans' support in the matter. Additionally requests copies of all correspondence between Evans and the United Kingdom companies... more

Mark H. McCormack Papers

1982 Jan. 30

McCormack, Mark H.

Memorandum from Mark H. McCormack to Hughes Norton

Concerning R & A merchandising and player endorsements, McCormack writes that IMG's leverage is stronger with Wimbledon manufacturers than with Mizuno.

Mark H. McCormack Papers

1967 Nov. 25

McCormack, Mark H.

Letter from Mark H. McCormack to Franklin R. Winnert

McCormack was working under the assumption that he and the Corporation already had an arrangement on the VIP golf days, and that they were only waiting on the Corporation's thoughts on how the endorsement phase would work out.

Mark H. McCormack Papers

1967 Nov. 25

McCormack, Mark H.

Letter from Mark H. McCormack to Frank Ambramoff

McCormack is not adverse to Abramoff approaching food companies on behalf of Arnold Palmer tie-ins.

Mark H. McCormack Papers

1968 Apr. 30

Irish European Marketing Associates Ltd

Letter from Mark H. McCormack to Irish European Marketing Associates Ltd

Responding to an unauthorized use of Gary Player's image in an Irish advertisement. McCormack indicates that he is willing to work out an agreement for compensation similar to how Player's South African arrangement.

Mark H. McCormack Papers

1991 Aug. 20

McCormack, Mark H.

Letter from Mark H. McCormack to William D. Smithburg

McCormack suggests using Wayne Gretzky in some Gatorade activities or promotions.

Mark H. McCormack Papers

1992 Nov. 13

McCormack, Mark H.

Memorandum from Mark H. McCormack to Hughes Norton

In response to Norton's proposal that McCormack talk to Johann Rupert about a watch endorsement by Greg Norman for Cartier, McCormack writes that Alain Perrin, the head of Cartier is not interested in sports, but that he will bring it up with Rupert on November 20, 1992. Also attached are some promotional materials that Norman has already done.

Mark H. McCormack Papers

1994 Aug. 5

McLean, Katy

Note from Katy McLean to Laurie Roggenburk

Concerning the attached correspondence regarding the approval of a quote by Mark McCormack to include in the new Wentworth brochure. McLean notes that the due date for the approval is Monday, and as she "will be on the sun drenched beaches of Menorca," asks if Roggenburk will make sure it gets done by the deadline.

Mark H. McCormack Papers