Gallery view

1983 July 18

McCormack, Mark H.

Memorandum from Mark H. McCormack to International Management Group executives worldwide

McCormack writes regarding a new Marketing Services Group to address the marketing of major sporting events. He outlines the capabilities including sponsorships, marketing products, media analysis and graphic arts.

Mark H. McCormack Papers

1987 Oct. 7

McCormack, Mark H.

Memorandum from Mark H. McCormack to Ian T. Todd

Concerning a meeting with Sir Jeffrey Sterling and Peter Thomas of P & O about the promotion of their company and sponsorship opportunities.

Mark H. McCormack Papers

1972 June 8

Frank, Barry

Memorandum from Barry Frank to Mark H. McCormack

Frank summarizes information regarding the Best 18 film and what is remaining to be done for the Hertz sponsorship.

Mark H. McCormack Papers

1985 Mar. 20

McCormack, Mark H.

Letter from Mark H. McCormack to Stewart G. Long

Concerning Trans World Airlines' sponsorship of the Dunhill Cup.

Mark H. McCormack Papers

1983 Feb. 14

McCormack, Mark H.

Letter from Mark H. McCormack to James M. Biggar

Concerning discussions with IMG's corporate marketing executives regarding the increased use of sports related marketing activities by major food product companies.

Mark H. McCormack Papers

1979 Jan. 24

McCormack, Mark H.

Letter from Mark H. McCormack to Peter Macadam

Enclosing clippings regarding a venture with Imperial in Canada. In addition, McCormack promises information regarding Brown and Williamson press material and the Bay Hill Citrus Classic, and comments on the possibility of State Express 555's involvement with the World Match Play. Enclosures not with letter.

Mark H. McCormack Papers

1979 July 13

McCormack, Mark H.

Letter from Mark H. McCormack to Donald Johnston

McCormack writes a revised proposal of how Brown and Williamson and Viceroy Rich Lights could become associated with the 1980 Bay Hill Classic. Details are given about logos, scoreboards, tournament literature, entertainment, and general market exposure.

Mark H. McCormack Papers

1975 Nov. 18

McCormack, Mark H.

Letter from Mark H. McCormack to Arthur F. Kelly

Proposing Western Airlines become "the Official Airline of The Superteams". McCormack describes the success and format of the Superteams television program owned by International Management Group(IMG) and aired on ABC. Following this, McCormack describes what the arrangement would entail including, use of the Superteams name, advertising potential, promotional uses, costs, and other matters.

Mark H. McCormack Papers

1987 July 22

McCormack, Mark H.

Memorandum from Mark H. McCormack to H. Richard Isaascon

Concerning the attached, regarding Juan Abraham ontaining an offer for sponsorship and marketing of McCormack's newsletter "Success Secrets" in Argentina.

Mark H. McCormack Papers

1990 June 25

McCormack, Mark H.

Memorandum from Mark H. McCormack to Mark Reiter

Concerning the attached letter from Herman Williams, the Federal Express Marketing Manager in charge of sponsorship of McCormack's videos based on his books. Williams would like to meet to discuss a business event concept, relating to targeting specific audiences for corporate sponsors.

Mark H. McCormack Papers