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1979 July 13

McCormack, Mark H.

Letter from Mark H. McCormack to Donald Johnston

McCormack writes a revised proposal of how Brown and Williamson and Viceroy Rich Lights could become associated with the 1980 Bay Hill Classic. Details are given about logos, scoreboards, tournament literature, entertainment, and general market exposure.

Mark H. McCormack Papers

1979 May 15

McCormack, Mark H.

Letter from Mark H. McCormack to Donald S. Johnston

Concerning Brown & Williamson's(B&W) possible involvement in the 1980 Bay Hill Classic promoting the Viceroy Rich Lights cigarette brand. McCormack suggests overall sponsorship of the tournament and summarizes the potential arrangement. The letter addresses the nationwide marketing, a dual tournament identification, branding and color schemes, the possibility of Arnold Palmer wearing the tournament lo... more

Mark H. McCormack Papers