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1986 Feb. 20

Spendrup, Ulf E.

Letter from Ulf Spendrup to Mark H. McCormack

Spendrup's company is "anxious to evaluate our possibilities to use sponsoring as a tool in the marketing mix."

Mark H. McCormack Papers

1979 May 15

McCormack, Mark H.

Letter from Mark H. McCormack to Donald S. Johnston

Concerning Brown & Williamson's(B&W) possible involvement in the 1980 Bay Hill Classic promoting the Viceroy Rich Lights cigarette brand. McCormack suggests overall sponsorship of the tournament and summarizes the potential arrangement. The letter addresses the nationwide marketing, a dual tournament identification, branding and color schemes, the possibility of Arnold Palmer wearing the tournament lo... more

Mark H. McCormack Papers