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1983 July 18

McCormack, Mark H.

Memorandum from Mark H. McCormack to International Management Group executives worldwide

McCormack writes regarding a new Marketing Services Group to address the marketing of major sporting events. He outlines the capabilities including sponsorships, marketing products, media analysis and graphic arts.

Mark H. McCormack Papers

1987 Oct. 7

McCormack, Mark H.

Memorandum from Mark H. McCormack to Ian T. Todd

Concerning a meeting with Sir Jeffrey Sterling and Peter Thomas of P & O about the promotion of their company and sponsorship opportunities.

Mark H. McCormack Papers

1972 June 8

Frank, Barry

Memorandum from Barry Frank to Mark H. McCormack

Frank summarizes information regarding the Best 18 film and what is remaining to be done for the Hertz sponsorship.

Mark H. McCormack Papers

1987 July 22

McCormack, Mark H.

Memorandum from Mark H. McCormack to H. Richard Isaascon

Concerning the attached, regarding Juan Abraham ontaining an offer for sponsorship and marketing of McCormack's newsletter "Success Secrets" in Argentina.

Mark H. McCormack Papers

1990 June 25

McCormack, Mark H.

Memorandum from Mark H. McCormack to Mark Reiter

Concerning the attached letter from Herman Williams, the Federal Express Marketing Manager in charge of sponsorship of McCormack's videos based on his books. Williams would like to meet to discuss a business event concept, relating to targeting specific audiences for corporate sponsors.

Mark H. McCormack Papers

1994 Apr. 25

McCormack, Mark H.

Memorandum from Mark H. McCormack to Sarah Wooldridge and Mark Reiter

McCormack informs Sarah Wooldridge and Mark Reiter that he thinks they should be trying to put together a format for a sports marketing conference similar to the one they were planning at Turnberry. He thinks this could be done brilliantly all across Asia with hotel and sponsorship involvement. He would like Wooldridge and Reiter to discuss this at length and put together something they could make hap... more

Mark H. McCormack Papers

1986 Nov. 13

McCormack, Mark H.

Letter from Mark H. McCormack to Edwin L. Artzt

McCormack wants to set up a meeting to see how Proctor and Camble can get involved with sports.

Mark H. McCormack Papers

1990 Apr. 27

McCormack, Mark H.

Memorandum from Mark H. McCormack to Bev Norwood

Concerning the attached letter from ICI, McCormack asks Norwood to talk to the British marketing people about sponsorship for the World of Professional Golf in 1991.

Mark H. McCormack Papers

1992 July 24

McCormack, Mark H.

Memorandum from Mark H. McCormack to Peter Johnson

McCormack asks Peter Johnson to note the attached two circled items since Paul Fulton is one of his "five company relationships." He also asks him to arrange for Sara Lee to hire IMG to do what NationsBank hired Advantage to do. Attached are copies of two pages from Sports Industry news with circled sections regarding Advantage International and Sara Lee Corp.

Mark H. McCormack Papers