Gallery view

1985 Oct. 18

Pennington, Bill

Letter from Bill Pennington to Mark H. McCormack

Concerning Lightning Bolt's interest in interviewing an IMG employee who knows the "young persons active market."

Mark H. McCormack Papers

1977 July 6

McCormack, Mark H.

Letter from Mark H. McCormack to Ronald Hadingham

Thanking Hadingham for a recent meeting and commenting on several matters regarding representation worldwide. McCormack encloses a memorandum from Jules Rosenthal, notes a return time for Van Heussen information, comments on aggressive marketing thrusts around the world, and assures Hadingham that the Virginia Glass Company is removing a name from their packagaing. Enclosure not with letter.

Mark H. McCormack Papers

1985 Feb. 5

Gathrid, Erin B.

Letter from Erin B. Gathrid to Mark McCormack

Concerning the marketing for a children's book.

Mark H. McCormack Papers

1983 Dec. 22

Bratt, Christian

Letter from Christian Bratt to Mark H. McCormack

Concerning literary representation of Swedish authors in the U.S. and U.K.. Responded to by mums700-b0007-f007-i023.

Mark H. McCormack Papers

1984 Nov. 9

Brown, David S.

Letter from David S. Brown to Mark H. McCormack

Concerning Werner Roth, a soccer player who wants to market his own line of sportswear for soccer teams.

Mark H. McCormack Papers

1986 Feb. 20

Spendrup, Ulf E.

Letter from Ulf Spendrup to Mark H. McCormack

Spendrup's company is "anxious to evaluate our possibilities to use sponsoring as a tool in the marketing mix."

Mark H. McCormack Papers

1979 May 15

McCormack, Mark H.

Letter from Mark H. McCormack to Donald S. Johnston

Concerning Brown & Williamson's(B&W) possible involvement in the 1980 Bay Hill Classic promoting the Viceroy Rich Lights cigarette brand. McCormack suggests overall sponsorship of the tournament and summarizes the potential arrangement. The letter addresses the nationwide marketing, a dual tournament identification, branding and color schemes, the possibility of Arnold Palmer wearing the tournament lo... more

Mark H. McCormack Papers