Gallery view

1972 Mar. 16

McCormack, Mark H.

Letter from Mark H. McCormack to Robert B. Sheppard

McCormack provides and overview of a proposed association between Allstate insurance company and Arnold Palmer. The terms of such an arrangement are described including rights, fees, use of Arnold Palmer, and other aspects. McCormack specifies part of the agreement arranges for Allstate to purchase half of the rights to the "Best 18 holes in golf" series. Additionally, the fee schedule is discussed in... more

Mark H. McCormack Papers