Gallery view

1977 Feb. 26

McCormack, Mark H.

Memorandum from Mark H. McCormack to Arthur J. Lafave Jr.

McCormack informs Lafave that he asked the Cinco people to send Lafave one of their games, and to have Bob McCulloch do a marketing exploration on the game.

Mark H. McCormack Papers

1977 Feb. 26

McCormack, Mark H.

Memorandum from Mark H. McCormack to Howard Katz

McCormack informs Katz that he asked the Cinco people to send Katz one of their games.

Mark H. McCormack Papers

1972 Mar. 21

McCormack, Mark H.

Memorandum from Mark H. McCormack to file

McCormack records figures discussed at a recent meeting in New York with Frank Olson, of Hertz, concerning purchasing the NBA, NFL Monday Night Football, the Madison Square Garden scoreboard and PGA tour programs. McCormack notes their current spending and desired budget for sports and merchandising as well as potential fees and a retainer for services.

Mark H. McCormack Papers

1987 July 27

McCormack, Mark H.

Memorandum from Mark H. McCormack to Bud Stanner

Noting that he spoke with Andrew Grant and said their marketing people will be in touch in the next couple of weeks.

Mark H. McCormack Papers

1991 June 27

McCormack, Mark H.

Letter from Mark H. McCormack to Whitley Hawkins

McCormack wants to discuss how they might work with Delta around the world to develop sports marketing projects together.

Mark H. McCormack Papers

1982 Nov. 2

McCormack, Mark H.

Letter from Mark H. McCormack to Shuji Okitani

McCormack enjoyed meeting with Okitani, the assistant general manager of photo products marketing at Canon, and would like to continue the discussion of worldwide marketing of a line of Wimbledon cameras.

Mark H. McCormack Papers

1990 Feb. 24

McCormack, Mark H.

Letter from Mark H. McCormack to Yoshiaki Tsutsumi

McCormack formally proposes that IMG assist Tsutsumi in the marketing of the 1993 Alpine Ski World Championships in Morioka Shizukuishi.

Mark H. McCormack Papers

1990 Nov. 20

McCormack, Mark H.

Letter from Mark H. McCormack to Christie C. Hefner

McCormack would be anxious to assemble a group to visit Hefner in Chicago to make a presentation about becoming her marketing agent in Japan.

Mark H. McCormack Papers

1988 Apr. 12

McCormack, Mark H.

Letter from Mark H. McCormack to Bennett E. Bidwell

McCormack explains that he has a computer software venture on the Harvard Business School book which has been successful. McCormack realized something similar could help sell Chrysler automobiles.

Mark H. McCormack Papers

1990 July 23

McCormack, Mark H.

Letter from Mark H. McCormack to Marc Hodler

McCormack understands the problems with the overall marketing plan, but still feels the only way for sport to be successfully marketed on a worldwide basis is by that plan.

Mark H. McCormack Papers