222 results found for: subject:"Marketing"

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1984 Nov. 9

Brown, David S.

Letter from David S. Brown to Mark H. McCormack

Concerning Werner Roth, a soccer player who wants to market his own line of sportswear for soccer teams.

Mark H. McCormack Papers

1960 Sept. 13

McCormack, Mark H.

Memorandum from Mark H. McCormack to Fred D. Kidder

Memorandum regarding a strategy and list of topics for an upcoming trip to meet with Arnold Palmer in Latrobe, Pennsylvania. Topics include record of income, creating trusts, preparation of a will and a potential real estate operation with a group in Latrobe. Also mention of the notion of a golf swing being copyrighted.

Mark H. McCormack Papers

1975 Nov. 18

McCormack, Mark H.

Letter from Mark H. McCormack to Arthur F. Kelly

Proposing Western Airlines become "the Official Airline of The Superteams". McCormack describes the success and format of the Superteams television program owned by International Management Group(IMG) and aired on ABC. Following this, McCormack describes what the arrangement would entail including, use of the Superteams name, advertising potential, promotional uses, costs, and other matters.

Mark H. McCormack Papers

1972 Nov. 17

McCormack, Mark H.

Letter from Mark H. McCormack to Manuel F. Rojas

Thanking Rojas for a recent meeting and overviews fees and possible publicity for an Indonesian golf course project. McCormack notes similar projects and suggests publicity through his international golf publications, filming of golf matching through their film company and establishing a celebrity pro-am tournament. In addition, McCormack looks forward to the possibility of General Sutowo participatin... more

Mark H. McCormack Papers

1981 Jan. 5

McCormack, Mark H.

Letter from Mark H. McCormack to E. V. Clarke

McCormack writes a description of how the Nobel concept might work for Westinghouse. Includes details on a television program, home video, reception in Stockholm, and the Nobel Prize book, calendar, and diary.

Mark H. McCormack Papers

1974 Mar. 6

McCormack, Mark H.

Memorandum from Mark H. McCormack to Richard R. Alford and Dick Button

McCormack records his observations after viewing the Ice Follies in Cleveland. Observations include, program inserts, billing and advertising of Janet Lynn and general handling of 'show business' opportunities. At closing, McCormack suggests pursuing further arrangements with a different approach than that used with Janet Lynn.

Mark H. McCormack Papers

1984 Nov. 8

McCormack, Mark H.

Letter from Mark H. McCormack to Christopher Gorringe

McCormack informs Christopher Gorringe that they are close to getting Nippon Rubber to accept their strong recommendation that they launch a range of high quality casual shoes to accompany the tennis shoe line. He provides Gorringe with his thoughts on royalties and guarantees and emphasizes the importance of getting the Wimbledon name out there beyond the tennis court. McCormack plans to have complet... more

Mark H. McCormack Papers

1985 Oct. 16

McCormack, Mark H.

Memorandum from Mark H. McCormack to Rick Isaacson, John Dunning, and Dick Moore

McCormack provides Rick Isaacson, John Dunning and Dick Moore with information about a meeting he and Erik van Dillen had with Visa in San Mateo, California. He indicates that they met with Phil Cox, William Powar, David L. Roberts, Richard Bossi, Jeannie Applegate, Jan Soderstrom, and John Bennett. Topics discussed at the meeting included sports marketing, sports films, and licensing of the Visa name.

Mark H. McCormack Papers

1982 Nov. 2

McCormack, Mark H.

Letter from Mark H. McCormack to Shuji Okitani

McCormack enjoyed meeting with Okitani, the assistant general manager of photo products marketing at Canon, and would like to continue the discussion of worldwide marketing of a line of Wimbledon cameras.

Mark H. McCormack Papers

1960 May 31

McCormack, Mark H.

List of billable hours

List of billable hours to Mark H. McCormack's law firm, Arter, Hadden, Wykoff and Van Duzer. Clients and company work accounted for are: Arnold Palmer, Gary Player, National Golf Films, National Sports Management Company. Work ranges from phone calls to travel.

Mark H. McCormack Papers