232 results found for: subject:"Marketing"

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1983 May 3

McCormack, Mark H.

Memorandum from Mark H. McCormack to H. Kent Stanner

McCormack expresses his, along with the Corporate Finance Committee's, concern about the possibility of incurring unbugeted expenses in conjuction with their new "marketing" activity to H. Kent Stanner. He infroms Stanner that he would like him to work with Jay Lafave to give them some outgo expenditure forecasts that they will be incurring from this activity.

Mark H. McCormack Papers

1986 Nov. 13

McCormack, Mark H.

Letter from Mark H. McCormack to Ernest Saunders

McCormack would like to meet with Saunders to discussing on-going marketing plans in the sports and leisure area for Guiness and its various brands.

Mark H. McCormack Papers

1991 Nov. 11

McCormack, Mark H.

Fax from Mark H. McCormack to H. R. Isaacson and Takekazu Kurachi

McCormack sends a letter written by Isamu Atagi of Dunlop Sportswear to Tony Greener of Guinness regarding developing the Gleneagles brand in Japan.

Mark H. McCormack Papers

1991 Oct. 19

McCormack, Mark H.

Memorandum from Mark H. McCormack to John Oney

McCormack sends correspondence regarding Wimbledon merchandising in Australia and PBL Marketing.

Mark H. McCormack Papers

1987 July 22

McCormack, Mark H.

Memorandum from Mark H. McCormack to H. Richard Isaascon

Concerning the attached, regarding Juan Abraham ontaining an offer for sponsorship and marketing of McCormack's newsletter "Success Secrets" in Argentina.

Mark H. McCormack Papers

1989 Mar. 21

McCormack, Mark H.

Fax from Mark H. McCormack to Lars Sternmarker

In response to Sternmarker's fax about Svenska Dagbladet, McCormack would be happy to work with them on a sports marketing conference during the World Equestrian Games in 1990.

Mark H. McCormack Papers

1988 Dec. 21

Pirnie, Doug

Letter from Douglas D. Pirnie to Mark Goldston

Concerning IMG's proposal for a working business relationship with Reebok.

Mark H. McCormack Papers

1989 Oct. 13

McCormack, Mark H.

Fax from Mark H. McCormack to Todd McCormack

Mark H. McCormack explains to Todd McCormack that the attached correspondence concerning Nobel means they have to throw in the towel and suggests that what they might do now is try to sell the advertorial to Warner Lambert. Attached is a letter from Gerard Smith of Newsweek to Mark H. McCormack indicating that there is a misunderstanding regarding Newsweek's commitment to the Nobel Foundation. Smith r... more

Mark H. McCormack Papers

1990 Feb. 24

McCormack, Mark H.

Letter from Mark H. McCormack to Yoshiaki Tsutsumi

McCormack formally proposes that IMG assist Tsutsumi in the marketing of the 1993 Alpine Ski World Championships in Morioka Shizukuishi.

Mark H. McCormack Papers

1990 June 25

McCormack, Mark H.

Memorandum from Mark H. McCormack to Mark Reiter

Concerning the attached letter from Herman Williams, the Federal Express Marketing Manager in charge of sponsorship of McCormack's videos based on his books. Williams would like to meet to discuss a business event concept, relating to targeting specific audiences for corporate sponsors.

Mark H. McCormack Papers