232 results found for: subject:"Marketing"

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1986 Sept. 30

Spaidal, David N.

Letter from David N. Spaidal to Mark H. McCormack

Spaidal introduces his company to McCormack. Due to their rapid growth and due to the other responsibilities of the athletes who work there, Spaidal would like to turn their marketing over to IMG.

Mark H. McCormack Papers

1959 Apr. 27

McCormack, Mark H.

Letter from mark H. McCormack to Sea Island Golf Club

United States - Request to order golf clubs and mention of the golf exhibition and endorsement program with National Sports Management, Inc.

Mark H. McCormack Papers

1959 Apr. 20

McCormack, Mark H.

Letter from Mark H. McCormack to Mike Cestone

United States - Regarding National Sports Management, Inc., possible product endorsements with Cestone's golf shoes, seeking help in arranging exhibitions in New Jersey or New York.

Mark H. McCormack Papers

1984 Oct. 29

Jones, Ann, 1938-

Letter from Ann Jones to C J. Gorringe

Concerning an advertisement for Sterling Cigarettes using the Wimbledon Championships, which has upset Virginia Slims, a major sponsor of the Women's World Championship Series. Enclosure not with letter.

Mark H. McCormack Papers

1960 Mar. 18

McCormack, Mark H.

Letter from Mark H. McCormack to Theron L. Caudle, III

United States - Letter regarding McCormack's upcoming travel to the Masters Golf Tournament in Augusta, Georgia, and filming a golf instructional series for television.

Mark H. McCormack Papers

1984 Dec. 4

McCormack, Mark H.

Memorandum from Mark H. McCormack to John Oney

Concerning the attached regarding Wimbledon and Sterling Cigarettes, McCormack writes "Since you got yourself into this, why don't you keep on with it."

Mark H. McCormack Papers

1973 Apr. 2

McCormack, Mark H.

Letter from Mark H. McCormack to Chick McGregor

Canada - McCormack indicates to Chick McGregor that Stan Houston may have mentioned that McCormack had written him about getting someone to help with the golf Annual and the Canadian Open chapter. He explains that he needs a chapter of 7,000 words on the Canadian Open with PR blurbs for Imperial Tobacco/Peter Jackson cigarettes. He expresses his interest in having McGregor undertake this project and indicates ... more

Mark H. McCormack Papers

1986 Oct. 6

McCormack, Mark H.

Memorandum from Mark H. McCormack to Ian Todd

Concerning a meeting with British Airways Cargo and their dedication to working with IMG to develop target marketing approaches involving sports sponsorship and customer entertainment.

Mark H. McCormack Papers

1986 Feb. 20

Spendrup, Ulf E.

Letter from Ulf Spendrup to Mark H. McCormack

Spendrup's company is "anxious to evaluate our possibilities to use sponsoring as a tool in the marketing mix."

Mark H. McCormack Papers

1986 Nov. 13

McCormack, Mark H.

Letter from Mark H. McCormack to Edwin L. Artzt

McCormack wants to set up a meeting to see how Proctor and Camble can get involved with sports.

Mark H. McCormack Papers