222 results found for: subject:"Marketing"

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1992 Nov. 17

McCormack, Mark H.

Letter from Mark H. McCormack to Lisa Tanzman

In response to Tanzman's letter proposing an agreement between Lily Tomlin and AT & T, in which Tomlin would market products as her character "Ernsetine," McCormack agrees to send the attached on to someone at AT & T. Tanzman writes that Tomlin has already agreed tot he idea, and attaches a photograph of Tomlin as "Ernsetine," sitting at a telephone switchboard and sticking out her tongue. Photograph ... more

Mark H. McCormack Papers

1993 Mar. 8

McCormack, Mark H.

Fax from Mark H. McCormack to Ian Todd, John Laupheimer, and Peter German

Concerning the attached article from the March 22, 1993 issue of Fortune magazine entitled "Aiming at high and low markets" about L' Oreal. Enclosure not digitized.

Mark H. McCormack Papers

1994 June 20

McCormack, Mark H.

Letter from Mark H. McCormack to Robert E. McCowen

Concerning the attached fax from Fumiko Matsuki regarding the idea for a Wimbledon tennis diary in Japan, McCormack asks if they can use photos from the Wimbledon Annual for the diary for an annual fee of $15,000.

Mark H. McCormack Papers

1990 Dec. 10

McCormack, Mark H.

Memorandum from Mark H. McCormack to Breck McCormack

Mark H. McCormack sends Breck McCormack a copy of a letter Lindsay A. E. Shorter sent Todd McCormack concerning the international marketing of the Mayo Clinic Health Letter. Mark asks Breck if there is anything they can do to help the Mayo Clinic in the Hong Kong marketplace. He would like Breck to think about this and discuss it with Todd over Christmas. Attached is the described letter from Lindsay ... more

Mark H. McCormack Papers

1993 Sept. 9

McCormack, Mark H.

Letter from Mark H. McCormack to George Pyne

In regards to the attached letter, McCormack is informing George Pyne that he has discusses the details of the attached proposal, but have decided that they cannot respond at this time. In the attached, the Atlanta Market Center would like to work with a firm that had an established record of success in the sports industry as they would like to lease space to a sporting goods manufacturers in the Atla... more

Mark H. McCormack Papers

1980 June 17

McCormack, Mark H.

Letter from Mark H. McCormack to Bruce Rappaport

McCormack informs Rappaport that Kent cigarettes will be dropping out of the Middle Eastern Tennis Circuit.

Mark H. McCormack Papers

1986 Apr. 16

McCormack, Mark H.

Letter from Mark H. McCormack to Todd McCormack

McCormack sends his son, Todd an article from Fortune Magazine regarding product marketing through videocassettes.

Mark H. McCormack Papers

1981 Jan. 5

McCormack, Mark H.

Letter from Mark H. McCormack to William L. Clayton

McCormack asks about Merchandising Consultants International (MCI) potentially working with E.F. Hutton Company in sports-related marketing activities.

Mark H. McCormack Papers

1972 June 16

McCormack, Mark H.

Letter from Mark H. McCormack to Paul B. Hicks

Following up with Hicks after a recent meeting in New York. McCormack notes that Barry Frank will contact Hicks regarding the television packages concerning Arnold Palmer and the United States Ski Association World Cup. Next, several proposals are made that do not involve television. McCormack then notes several significant clients that have similar relationships to the one proposed and notes that he ... more

Mark H. McCormack Papers

1959 Apr. 28

McCormack, Mark H.

Letter from Mark H. McCormack to Richard B. Sayford

Regarding National Sports Management exhibitions.

Mark H. McCormack Papers