232 results found for: subject:"Marketing"

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1973 June 5

McCormack, Mark H.

Memorandum from Mark H. McCormack to Inter Maritime Invitational Pro-Amateur file

McCormack summarizes a number of points from a recent meeting in Lausanne and Geneva regarding the Inter Maritime Invitational Pro-Amateur Golf Tournament in Honor of the Pertamina Oil Company including the title, structure of the tournament, starting time, ticket price, meals, caddies, size of the golf balls, and handicaps. Matters to be attended to include celebrity ... more

Mark H. McCormack Papers

1986 Nov. 13

McCormack, Mark H.

Letter from Mark H. McCormack to Roland Puton

McCormack wonders if Rolex would be interested in an involvement in the track and field area.

Mark H. McCormack Papers

1960 Sept. 28

McCormack, Mark H.

Letter from Mark H. McCormack to Sea Island Golf Club

United States - Letter regarding McCormack's work for Arnold Palmer and Gary Player, Thompson's potential interest in a clothing manufacturing company called Sunstate Slacks which is producing a line of clothing under the Arnold Palmer name and a young golf professional, Frank Harned, who is looking for a country club affiliation for the winter months.

Mark H. McCormack Papers

1982 July 5

McCormack, Mark H.

Letter from Mark H. McCormack to William P. Benotn

Concerning Ford Motor Company's association with the British Open Championship, McCormack suggests an involvement with the British Open film.

Mark H. McCormack Papers

1979 Sept. 26

McCormack, Mark H.

Memorandum from Mark H. McCormack to Frank D. Tatum

McCormack writes a list of suggested possible ingredients for the USGA entertainment tent marketing program. He also writes about how a relationship between the USGA and IMG might be structured in reference to these programs.

Mark H. McCormack Papers

1979 Sept. 13

McCormack, Mark H.

Letter from Mark H. McCormack to Wendell D. Moore

Concerning some ideas for Cadillac vis-a-vis the utilization of Arnold Palmer.

Mark H. McCormack Papers

1960 May 31

McCormack, Mark H.

Letter from Mark H. McCormack to Al Mulberry

United States - Letter regarding golf exhibitions, fees and PGA tournament regulations, exhibitions with female players, the brochure "How to Make Money by Conducting a Golf Exhibition" and a mention of Mulberry's laundromat business in Atlanta, Georgia.

Mark H. McCormack Papers

1991 Sept. 9

McCormack, Mark H.

Memorandum from Mark H. McCormack to H. Kent Stanner

McCormack writes regarding Coca-Cola Company choosing Creative Artists Agency for marketing. An article on this topic is included. Enclosure not scanned.

Mark H. McCormack Papers

1988 Apr. 12

McCormack, Mark H.

Letter from Mark H. McCormack to Bennett E. Bidwell

McCormack explains that he has a computer software venture on the Harvard Business School book which has been successful. McCormack realized something similar could help sell Chrysler automobiles.

Mark H. McCormack Papers