232 results found for: subject:"Marketing"

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1990 Apr. 27

McCormack, Mark H.

Memorandum from Mark H. McCormack to Bev Norwood

Concerning the attached letter from ICI, McCormack asks Norwood to talk to the British marketing people about sponsorship for the World of Professional Golf in 1991.

Mark H. McCormack Papers

1990 July 23

McCormack, Mark H.

Letter from Mark H. McCormack to Marc Hodler

McCormack understands the problems with the overall marketing plan, but still feels the only way for sport to be successfully marketed on a worldwide basis is by that plan.

Mark H. McCormack Papers

1990 May 7

McCormack, Mark H.

Letter from Mark H. McCormack to Yoshiaki Tsutsumi

Concerning the proposal that Morioka-Shizukuishi retain IMG for the marketing and international sponsorship of the World Ski Championships in 1993. Attached is correspondence regarding this topic, including a draft of the letter to Tsutsumi.

Mark H. McCormack Papers

1991 Apr. 30

McCormack, Mark H.

Letter from Mark H. McCormack to Hideaki Otaka

McCormack gives some recommendations of how Toyota could promote the Toyota World Match Play Championships, including books and videos, a spectator's guide, a photography contest, and worldwide press coverage.

Mark H. McCormack Papers

1992 Aug. 27

McCormack, Mark H.

Memorandum from Mark H. McCormack to William Carpenter

McCormack asks William Carpenter to deal with the attached letter from David J. Kurlinkus concerning Sally Charles' golf tournament concept. Kurlinkus believes that IMG has done a disservice to Charles in terms of marketing her idea and explains that he has tried unsuccessfully to contact Andy Pierce on several occasions regarding this matter. Kurlinkus believes that IMG owes Charles an apology at the... more

Mark H. McCormack Papers

1992 July 2

McCormack, Mark H.

Letter from Mark H. McCormack to Jonathan S. Linen

McCormack sends Jonathan S. Linen a memorandum from one of IMG's European executives who has been having meetings with Linen's people in Great Britain. He indicates that Stewart Mison feels that there is some interest on the part of American Express in the U. K. for a Wimbledon involvement. Attached is a memorandum from Mison to McCormack identifying Barrie Hill and Russ Shaw as the individuals he has... more

Mark H. McCormack Papers

1992 Nov. 20

McCormack, Mark H.

Fax from Mark H. McCormack to M. W. O. Garrett

England - Fax to Garrett that focuses on three subjects that McCormack would like to discuss with Garrett early in the year. The three subjects he would like to focus on are a Nestle sponsored Wimbledon Highlight programme, a joint venture with Nestle becoming involved in sports promotion with Mainland China, and amazing opportunities that Nestle owns in terms of pro-am spots and other promotional activities su... more

Mark H. McCormack Papers

1992 Nov. 12

McCormack, Mark H.

Memorandum from Mark H. McCormack to Juan Abraham-Larena and Arnold Schoenfeld

Brazil - Says he needs to have a letter to send in response to Rob McCowen's letter. Attached is the letter from Robert McCowen asking about renewing a Brazilian apparel agreement with Ipi Tavares. It goes on to mention their agreement with International Sports. There are also two faxes attach discussing the International Sports agreement, their suppliers and marketing, and the apparel with the Wimbledon Trade... more

Mark H. McCormack Papers

1993 Feb. 23

McCormack, Mark H.

Memorandum from Mark H. McCormack to Curt Curtis

McCormack is interested in the attached concept from Ken Raasch of Lightpost Publishing, regarding a project to utilize Thomas Kinkade to create the official art print for the Wimbledon Tennis Championship.

Mark H. McCormack Papers

1994 Feb. 17

McCormack, Mark H.

Memorandum from Mark H. McCormack to Peter Smith

Japan - Asking if he talked to Bob Takigawa from Delta Airlines marketing in Japan who is mentioned in the attached fax. In the attached, it was suggested that they talk to Bob Takigawa about what opportunities there are in Japan that Delta could be involved in.

Mark H. McCormack Papers