232 results found for: subject:"Marketing"

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1994 Feb. 17

McCormack, Mark H.

Memorandum from Mark H. McCormack to Barbara Brookes

Would like her to see if she can get Munsingwear interested in the British Open international market. Attached is the marketing proposal from 1988.

Mark H. McCormack Papers

1993 Mar. 11

McCormack, Mark H.

Memorandum from Mark H. McCormack to Jeff Harvey

Thanking him for the attached memo about a Wimbledon Merchandising reel and asks him to pursue the idea with Rob McCowen.

Mark H. McCormack Papers

1985 Mar. 29

McCormack, Mark H.

Letter from Mark H. McCormack to Sir Peter Walters

McCormack presents a list of ideas for British Petroleum.

Mark H. McCormack Papers

1981 Apr. 30

McCormack, Mark H.

Letter from Mark H. McCormack to Harry W. Easterly, Jr.

McCormack writes Harry W. Easterly, Jr. concerning commercial possibilities with reference to the 1982 U. S. Open Championship. He thinks it would be very worthwhile for them to secure the trademarks of the Goldwin logo and suggests that it might be worthy of early consideration to try to develop a well-conceived promotional program surrounding the licensing of an approved logo on a limited amount of ... more

Mark H. McCormack Papers

1973 June 11

McCormack, Mark H.

Letter from Mark H. McCormack to Noel Foley

McCormack writes regarding a change in cigarette advertising on Australian television and wonders if he can help in certain specialized promotional areas. He writes about affiliations with other tobacco companies and status in utilizing leisure-time activities for commercial purposes.

Mark H. McCormack Papers

1986 Nov. 13

McCormack, Mark H.

Letter from Mark H. McCormack to Roland Puton

Discussing the commercial costs for the "Road to Calgary" series.

Mark H. McCormack Papers

1973 Apr. 30

McCormack, Mark H.

Letter from Mark H. McCormack to David R. Foster

McCormack responds to David R. Foster's note of April 23 and briefly mentions a golf thought he has. He indicates that Peter Oosterhuis is currently available for a United States golf club affiliation and that Tony Jacklin might shortly be free for a similar arrangement. McCormack suggests that it might make sense to put their names on lines of clubs made by Britain's best-known golf manufacturer and ... more

Mark H. McCormack Papers

1979 May 15

McCormack, Mark H.

Letter from Mark H. McCormack to Donald S. Johnston

Concerning Brown & Williamson's(B&W) possible involvement in the 1980 Bay Hill Classic promoting the Viceroy Rich Lights cigarette brand. McCormack suggests overall sponsorship of the tournament and summarizes the potential arrangement. The letter addresses the nationwide marketing, a dual tournament identification, branding and color schemes, the possibility of Arnold Palmer wearing the tournament lo... more

Mark H. McCormack Papers

1984 Jan. 13

McCormack, Mark H.

Letter from Mark H. McCormack to Kelso Sutton

Concerning Sutton and McCormack's meeting the other day.

Mark H. McCormack Papers

1981 Apr. 30

McCormack, Mark H.

Letter from Mark H. McCormack to Richard W. Hanselman

McCormack writes Richard W. ("Dick") Hanselman to summarize International Management Group's understanding of the objectives discussed at this mornings meeting, as outlined by Hanselman and his associates. These objectives include Johnston & Murphy, Phoenix Clothing, and Additional Corporate Objectives. McCormack explains that in order to educate themselves more thoroughly as to the specific objective... more

Mark H. McCormack Papers