232 results found for: subject:"Marketing"

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1972 June 16

McCormack, Mark H.

Letter from Mark H. McCormack to Paul B. Hicks

Following up with Hicks after a recent meeting in New York. McCormack notes that Barry Frank will contact Hicks regarding the television packages concerning Arnold Palmer and the United States Ski Association World Cup. Next, several proposals are made that do not involve television. McCormack then notes several significant clients that have similar relationships to the one proposed and notes that he ... more

Mark H. McCormack Papers

1959 Apr. 28

McCormack, Mark H.

Letter from Mark H. McCormack to Richard B. Sayford

Regarding National Sports Management exhibitions.

Mark H. McCormack Papers

1977 Oct. 1

McCormack, Mark H.

Letter from Mark H. McCormack to Michael Murphy

After consulting with John Boswell, McCormack recommends a targeted approach to certain corporations regarding physical fitness as opposed to a broader approach. McCormack notes Seagram's interest in the program and hopes to work out a relationship.

Mark H. McCormack Papers

1986 Apr. 28

Time, inc.

Videocassette marketing article

Article from Fortune Magazine on the topic of marketing products through videocassettes.

Mark H. McCormack Papers

1985 Oct. 18

Pennington, Bill

Letter from Bill Pennington to Mark H. McCormack

Concerning Lightning Bolt's interest in interviewing an IMG employee who knows the "young persons active market."

Mark H. McCormack Papers

1974 Mar. 23

McCormack, Mark H.

Letter from Mark H. McCormack to John Wilcox

McCormack suggests the use of ten personalities to promote "Super Wash" in several European markets. Personalities suggested are: Agostini, Anna Marie Nasuelli, James Hunt, Jan Ward, Veruschka, Karl Schranz, Pierre Barthes, Bjorn Borg, Sven Tumba, and Claude Terrail.

Mark H. McCormack Papers

1976 Sept. 8

McCormack, Mark H.

Letter from Mark H. McCormack to Arthur F. Kelly

McCormack recalls discussions with Mason Mallory concerning a Vancouver to Honolulu route, noting that they never progressed due to financial difficulties. A meeting is suggested to discuss customer entertainment Promotions as well as film and television concepts. A "Forbes" magazine article is enclosed. Enclosure not with letter.

Mark H. McCormack Papers

1977 Oct. 3

McCormack, Mark H.

Letter from Mark H. McCormack to R. J. Bradbeer

Looking forward to working on a revised Canadian International PGA Championship and expects confirmation of their arrangement. In addition, McCormack requests a meeting with Bradbeer and Don McDougall to discuss working with International Management Group(IMG) on sporting activities. Specifically, McCormack suggests utilizing Merchandising Consultants International. A brochures regarding similar activ... more

Mark H. McCormack Papers

1979 Jan. 18

McCormack, Mark H.

Letter from Mark H. McCormack to John T. Kearney

Thanking Kearney for a recent letter and noting that Ian Todd, head of European marketing activities, will be requesting a meeting to discuss potential golf event in Britain and Europe.

Mark H. McCormack Papers

1979 Feb. 8

Chilcote, Judy A.

Letter from Judy A. Chilcote to A. G. Forsythe

Thanking Forsythe for the cartons of Rich Lights cigarettes and assuring him that they are properly distributed at the International Management Group(IMG) Cleveland office.

Mark H. McCormack Papers