222 results found for: subject:"Marketing"

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1977 Oct. 1

McCormack, Mark H.

Letter from Mark H. McCormack to Michael Murphy

After consulting with John Boswell, McCormack recommends a targeted approach to certain corporations regarding physical fitness as opposed to a broader approach. McCormack notes Seagram's interest in the program and hopes to work out a relationship.

Mark H. McCormack Papers

1985 Oct. 18

Pennington, Bill

Letter from Bill Pennington to Mark H. McCormack

Concerning Lightning Bolt's interest in interviewing an IMG employee who knows the "young persons active market."

Mark H. McCormack Papers

1974 Mar. 23

McCormack, Mark H.

Letter from Mark H. McCormack to John Wilcox

McCormack suggests the use of ten personalities to promote "Super Wash" in several European markets. Personalities suggested are: Agostini, Anna Marie Nasuelli, James Hunt, Jan Ward, Veruschka, Karl Schranz, Pierre Barthes, Bjorn Borg, Sven Tumba, and Claude Terrail.

Mark H. McCormack Papers

1976 Sept. 8

McCormack, Mark H.

Letter from Mark H. McCormack to Arthur F. Kelly

McCormack recalls discussions with Mason Mallory concerning a Vancouver to Honolulu route, noting that they never progressed due to financial difficulties. A meeting is suggested to discuss customer entertainment Promotions as well as film and television concepts. A "Forbes" magazine article is enclosed. Enclosure not with letter.

Mark H. McCormack Papers

1977 Oct. 3

McCormack, Mark H.

Letter from Mark H. McCormack to R. J. Bradbeer

Looking forward to working on a revised Canadian International PGA Championship and expects confirmation of their arrangement. In addition, McCormack requests a meeting with Bradbeer and Don McDougall to discuss working with International Management Group(IMG) on sporting activities. Specifically, McCormack suggests utilizing Merchandising Consultants International. A brochures regarding similar activ... more

Mark H. McCormack Papers

1979 Jan. 18

McCormack, Mark H.

Letter from Mark H. McCormack to John T. Kearney

Thanking Kearney for a recent letter and noting that Ian Todd, head of European marketing activities, will be requesting a meeting to discuss potential golf event in Britain and Europe.

Mark H. McCormack Papers

1977 Oct. 3

McCormack, Mark H.

Letter from Mark H. McCormack to Howard H. Lamb

Thanking Lamb for a lunch in Chicago and informing him that Hans Kramer will be in touch to learn about test marketing activities. In addition, McCormack notes that he has talked to Jackie Stewart about a Montgomery Ward Automobile Club and suggests exploring the matter further.

Mark H. McCormack Papers

1979 Mar. 12

McCormack, Mark H.

Letter from Mark H. McCormack to Philip E. Beekman

Enclosing an unidentified item and suggesting that Seagrams consider multi-national promotions with sister companies. Enclosure not with letter.

Mark H. McCormack Papers

1974 Mar. 8

McCormack, Mark H.

Letter from Mark H. McCormack to Ben Bidwell

Thanking Bidwell for his hospitality in Detroit and follows up on several possible opportunities. McCormack reminds Bidwell of discussions concerning WITC series promotion, sports and advertising budgets, opportunities in Granada, Spain at the LaManga facility, and a Ladies' Home Journal matter.

Mark H. McCormack Papers

1987 Mar. 20

McCormack, Mark H.

Letter from Mark H. McCormack to Dan Tully

Concerning a time to meet to discuss how IMG might help with Merrill Lynch's marketing objectives.

Mark H. McCormack Papers