232 results found for: subject:"Marketing"

Limited to:

Gallery view

1977 Oct. 3

McCormack, Mark H.

Letter from Mark H. McCormack to Howard H. Lamb

Thanking Lamb for a lunch in Chicago and informing him that Hans Kramer will be in touch to learn about test marketing activities. In addition, McCormack notes that he has talked to Jackie Stewart about a Montgomery Ward Automobile Club and suggests exploring the matter further.

Mark H. McCormack Papers

1979 Mar. 12

McCormack, Mark H.

Letter from Mark H. McCormack to Philip E. Beekman

Enclosing an unidentified item and suggesting that Seagrams consider multi-national promotions with sister companies. Enclosure not with letter.

Mark H. McCormack Papers

1974 Mar. 8

McCormack, Mark H.

Letter from Mark H. McCormack to Ben Bidwell

Thanking Bidwell for his hospitality in Detroit and follows up on several possible opportunities. McCormack reminds Bidwell of discussions concerning WITC series promotion, sports and advertising budgets, opportunities in Granada, Spain at the LaManga facility, and a Ladies' Home Journal matter.

Mark H. McCormack Papers

1987 Mar. 20

McCormack, Mark H.

Letter from Mark H. McCormack to Dan Tully

Concerning a time to meet to discuss how IMG might help with Merrill Lynch's marketing objectives.

Mark H. McCormack Papers

1988 Oct. 10

McCormack, Mark H.

Letter from Mark H. McCormack to Robert Earl

Concerning Earl's major new investment in Williamsburg, Virginia, McCormack recommends Russell Brown and his firm for help marketing the condominium aspect of the project.

Mark H. McCormack Papers

1990 Apr. 30

McCormack, Mark H.

Letter from Mark H. McCormack to Justine

McCormack gives Justine permission to use some quotes of his for her book efforts.

Mark H. McCormack Papers

1990 June 6

McCormack, Mark H.

Memorandum from Mark H. McCormack to Barry Frank

Concerning a response to the attached letter from Frank Thiboutot regarding professional karate.

Mark H. McCormack Papers

1992 July 2

McCormack, Mark H.

Letter from Mark H. McCormack to John Mulcahy

McCormack responds to a letter from John Mulcahy and explains that he does not think they can be of any help to him in the marketing of his technique. He offers to look at more information about the system and give Mulcahy any thoughts he might have. Attached is a letter from Mulcahy to McCormack asking for his collaboration in marketing a fitness technique. Mulcahy encloses an article verifying his i... more

Mark H. McCormack Papers

1993 Jan. 27

McCormack, Mark H.

Memorandum from Mark H. McCormack to Robert D. Kain

Asking Bob Kain to meet with Bruce Vondengerg for a short meeting since he is Cleveland, even though he knows that Kain thinks his idea is absurd. Attached is a letter from Vondenberg discussing an idea that he has for McCormack, which is creating a 'market' for men's volleyball as a spectator sports.

Mark H. McCormack Papers

1993 Sept. 5

McCormack, Mark H.

Memorandum from Mark H. McCormack to Curt Curtis

Concerning the attached article from the September 13, 1993 issue of Forbes entitled "We're at the wrong end of the meal" about Remy Martin Cognac. Enclosure not digitized. McCormack writes that fifteen years or so ago, IMG worked with Moet and Martell to help give their drinks a younger image through sports; McCormack proposes approaching Remy Martin about this idea.

Mark H. McCormack Papers