232 results found for: subject:"Marketing"

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1974 Mar. 4

McCormack, Mark H.

Letter from Mark H. McCormack to A. J. W. Vine

Informing Vine of several people who will be in contact regarding a discussed arrangement. McCormack then summarizes the terms of the discussed consulting relationship, including brand promotion and evaluation of proposals.

Mark H. McCormack Papers

1983 July 18

McCormack, Mark H.

Memorandum from Mark H. McCormack to International Management Group executives worldwide

McCormack writes regarding a new Marketing Services Group to address the marketing of major sporting events. He outlines the capabilities including sponsorships, marketing products, media analysis and graphic arts.

Mark H. McCormack Papers

1985 July 24

McCormack, Mark H.

Memorandum from Mark H. McCormack to list

McCormack sends an article from Business Week regarding Suntory.

Mark H. McCormack Papers

1977 July 6

McCormack, Mark H.

Letter from Mark H. McCormack to Ronald Hadingham

Thanking Hadingham for a recent meeting and commenting on several matters regarding representation worldwide. McCormack encloses a memorandum from Jules Rosenthal, notes a return time for Van Heussen information, comments on aggressive marketing thrusts around the world, and assures Hadingham that the Virginia Glass Company is removing a name from their packagaing. Enclosure not with letter.

Mark H. McCormack Papers

1972 June 30

McCormack, Mark H.

Letter from Mark H. McCormack to William B. Randall

McCormack confirms the terms for which Arnold Palmer and other tennis and golf professionals would be available for a test market for an unidentified new product. The fee is discussed as well as the need for a contract. In addition McCormack suggests Randall choose from professionals such as, Sally Little, John Alexander, Johnny Miller, Chris Evert, Evonne Goolagon and Ann Peterson.

Mark H. McCormack Papers

1972 Mar. 21

McCormack, Mark H.

Memorandum from Mark H. McCormack to file

Noting an offer from Philip Morris Europe to Karl Schranz for wearing Marlboro sweaters and appearances.

Mark H. McCormack Papers

1979 June 1

McCormack, Mark H.

Memorandum from Mark H. McCormack to Phil Pilley

McCormack asks that Pilley ensure the British Broadcasting Corporation(BBC) shows the official Wimbledon logo in the opening and closing credits of all of their transmissions of Wimbledon. Enclosure not with memorandum.

Mark H. McCormack Papers

1975 Apr. 28

McCormack, Mark H.

Letter from Mark H. McCormack to Subroto Kusmardjo

McCormack comments on a recent stay in Bali and requests a future meeting to discuss an arrangement to further Bali tourism. In addition, McCormack notes that he will be sending Kusmardjo three books including, an Arnold Palmer biography published by Simon and Schuster, a modern history of professional golf, and the most recent Golf Annual.

Mark H. McCormack Papers

1960 Feb. 22

McCormack, Mark H.

Letter from Mark H. McCormack to Al Mulberry

Letter regarding National Sports Management, Dick Taylor who runs the Carling's Open, details on arranging exhibitions including costs for players and getting sponsors.

Mark H. McCormack Papers

1957 Oct. 7

McCormack, Mark H.

Letter from Mark H. McCormack to New York Toy and Game Mfg. Co.

Inquiring about the company's policies on being approached with new games.

Mark H. McCormack Papers