759 results found for: subject:"Marketing"

Gallery view

1978 June

Goldfarb, Theodore D., 1935-

Women weighing products in a market

China - From a series of images of the second Science for the People trip to China; scans made from originals retained by the photographer.

Science for the People Collection

1978 Nov. 6

Chilcote, Judy A.

Letter from Judy A. Chilcote to Don Johnston

Commenting on Rich Lights cigarettes given her by McCormack, Chilcote notes her enjoyment, the richer tasts, and the lower tar content than Vantage. She hopes the cigarette sees success on its launch.

Mark H. McCormack Papers

1979

Redenius, Carolyn H. W.

World trade and communications as crucial links in the development chain General view of an outdoor market in the village of Ebougsi

Ebougsi (Cameroon) - If the poorer countries of the world are to earn the money they need to improve the lives of their people significantly, they must find markets not just for their raw materials but for manufactured goods as well. Adequate systems of transport and communications are therefore vital, not just for the movement of goods but also of people. Tourism has in fact become a key f... more

Africa America Institute Records

1979 Jan. 18

McCormack, Mark H.

Letter from Mark H. McCormack to John T. Kearney

Thanking Kearney for a recent letter and noting that Ian Todd, head of European marketing activities, will be requesting a meeting to discuss potential golf event in Britain and Europe.

Mark H. McCormack Papers

1979 Jan. 24

McCormack, Mark H.

Letter from Mark H. McCormack to Peter Macadam

Enclosing clippings regarding a venture with Imperial in Canada. In addition, McCormack promises information regarding Brown and Williamson press material and the Bay Hill Citrus Classic, and comments on the possibility of State Express 555's involvement with the World Match Play. Enclosures not with letter.

Mark H. McCormack Papers

1979 Feb. 8

Chilcote, Judy A.

Letter from Judy A. Chilcote to A. G. Forsythe

Thanking Forsythe for the cartons of Rich Lights cigarettes and assuring him that they are properly distributed at the International Management Group(IMG) Cleveland office.

Mark H. McCormack Papers

1979 Mar. 12

McCormack, Mark H.

Letter from Mark H. McCormack to Philip E. Beekman

Enclosing an unidentified item and suggesting that Seagrams consider multi-national promotions with sister companies. Enclosure not with letter.

Mark H. McCormack Papers

1979 May 15

McCormack, Mark H.

Memorandum from Mark H. McCormack to H. Richard Isaacson, Richard E. Moore and Doug Pirnie

McCormack informs the recipients that Ernie Fine and Steve Kaufman will begin penetrating overseas markets and hope to visit their offices. In addition, the memorandum comments on Paul Masson's demographics concerning golf.

Mark H. McCormack Papers

1979 May 15

McCormack, Mark H.

Letter from Mark H. McCormack to Donald S. Johnston

Concerning Brown & Williamson's(B&W) possible involvement in the 1980 Bay Hill Classic promoting the Viceroy Rich Lights cigarette brand. McCormack suggests overall sponsorship of the tournament and summarizes the potential arrangement. The letter addresses the nationwide marketing, a dual tournament identification, branding and color schemes, the possibility of Arnold Palmer wearing the tournament lo... more

Mark H. McCormack Papers

1979 June 1

McCormack, Mark H.

Memorandum from Mark H. McCormack to Phil Pilley

McCormack asks that Pilley ensure the British Broadcasting Corporation(BBC) shows the official Wimbledon logo in the opening and closing credits of all of their transmissions of Wimbledon. Enclosure not with memorandum.

Mark H. McCormack Papers