759 results found for: subject:"Marketing"

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1993 May 4

McCormack, Mark H.

Letter from Mark H. McCormack to Peter I. Bijur

McCormack asks about potential promotional and marketing services that IMG could provide to Texaco in 1994, and invites Bijur and his wife to be his guests at the French Open or Wimbledon.

Mark H. McCormack Papers

1993 May 13

McCormack, Mark H.

Letter from Mark H. McCormack to John N. MacDonough

McCormack writes John N. "Jack" MacDonough following a recent lunch they had with Bud Stanner. He looks forward to hearing from MacDonough about how they can establish a relationship with Miller Brewing Company. He offers to perform an audit of the company in the sports/leisure time area and to work with them to establish a marketing plan which would meet their geographic and demographic objectives.

Mark H. McCormack Papers

1993 May 16

McCormack, Mark H.

Letter from Mark H. McCormack to Linda Long

McCormack responds to Linda Long's letter concerning an enclosed funding proposal for a program called Project TEAMWORK. She describes the project, their need for funding, explains that her background is in marketing and briefly discusses the impact that her previous experience working with Betsy had on her and the success of her business. McCormack indicates that Betsy is very interested in camps and... more

Mark H. McCormack Papers

1993 May 17

McCormack, Mark H.

Memorandum from Mark H. McCormack to Robert D. Kain

McCormack forwards Robert D. Kain a letter he received from James E. Janson concerning the manufacture, marketing and sale of Bat-Racks. He suggests to Kain that maybe QVC would be interested in this.

Mark H. McCormack Papers

1993 June 13

McCormack, Mark H.

Memorandum from Mark H. McCormack to Ian T. Todd

Concerning the attached document regarding the television and marketing future of the Open Championships, McCormack writes that the document was well done, and suggests a few additions.

Mark H. McCormack Papers

1993 Aug. 18

McCormack, Mark H.

Memorandum from Mark H. McCormack to James F. Curtis

Would like him to see the attached letter from Larry Ham and asks how he should respond. The attached letter is about two new concepts that Larry Ham thinks that IMG would be a good fit for the projects. One is Golfcharge which is a credit card that earns you points for golf merchandise and the other is TravelVisions that installs interactive video units at country clubs so members are able to view g... more

Mark H. McCormack Papers

1993 Aug. 19

McCormack, Mark H.

Memorandum from Mark H. McCormack to Alastair Johnston

Saying that he does not like what the attached memo says. The attached discusses that Advantage International was originally hired by NationalBank to advise and counsel them on how to maximize their Olymipic involvement and are now positioning themselves as the overall consultant in the Sport and Event Marketing arena.

Mark H. McCormack Papers

1993 Sept. 5

McCormack, Mark H.

Memorandum from Mark H. McCormack to Curt Curtis

Concerning the attached article from the September 13, 1993 issue of Forbes entitled "We're at the wrong end of the meal" about Remy Martin Cognac. Enclosure not digitized. McCormack writes that fifteen years or so ago, IMG worked with Moet and Martell to help give their drinks a younger image through sports; McCormack proposes approaching Remy Martin about this idea.

Mark H. McCormack Papers

1993 Sept. 9

McCormack, Mark H.

Letter from Mark H. McCormack to George Pyne

In regards to the attached letter, McCormack is informing George Pyne that he has discusses the details of the attached proposal, but have decided that they cannot respond at this time. In the attached, the Atlanta Market Center would like to work with a firm that had an established record of success in the sports industry as they would like to lease space to a sporting goods manufacturers in the Atla... more

Mark H. McCormack Papers

1993 Sept. 10

McCormack, Mark H.

Letter from Mark H. McCormack to Edgar Bronfman

McCormack sends Bronfman the attached memorandum from Curt Curtis and letter from Curtis to Arthur Shapiro at Seagrams regarding negotiations to use "fashion" as a communication vehicle to promote Godiva Chocolate Liqueur.

Mark H. McCormack Papers