232 results found for: subject:"Marketing"

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1985 July 29

Armstrong, Larry

Suntory article

Article from Business Week on Suntory's marketing.

Mark H. McCormack Papers

1983 Dec. 22

Bratt, Christian

Letter from Christian Bratt to Mark H. McCormack

Concerning literary representation of Swedish authors in the U.S. and U.K.. Responded to by mums700-b0007-f007-i023.

Mark H. McCormack Papers

1984 Nov. 9

Brown, David S.

Letter from David S. Brown to Mark H. McCormack

Concerning Werner Roth, a soccer player who wants to market his own line of sportswear for soccer teams.

Mark H. McCormack Papers

1978 Nov. 6

Chilcote, Judy A.

Letter from Judy A. Chilcote to Don Johnston

Commenting on Rich Lights cigarettes given her by McCormack, Chilcote notes her enjoyment, the richer tasts, and the lower tar content than Vantage. She hopes the cigarette sees success on its launch.

Mark H. McCormack Papers

1979 Feb. 8

Chilcote, Judy A.

Letter from Judy A. Chilcote to A. G. Forsythe

Thanking Forsythe for the cartons of Rich Lights cigarettes and assuring him that they are properly distributed at the International Management Group(IMG) Cleveland office.

Mark H. McCormack Papers

1987 July 27

Flanagan, Giles R.

Letter from Giles R. Flanagan to Mark H. McCormack

Flanagan is interested in promotional opportunities the NCSA could offer McCormack's client firms and is interested in securing additional corporate sponsors who want to take advantage of college marketing opportunities. Includes an outline with a mission statement and objectives of the NCSA, describes the market and colleges, profiles skiers and income. Also discusses ... more

Mark H. McCormack Papers

1972 June 8

Frank, Barry

Memorandum from Barry Frank to Mark H. McCormack

Frank summarizes information regarding the Best 18 film and what is remaining to be done for the Hertz sponsorship.

Mark H. McCormack Papers

1985 Feb. 5

Gathrid, Erin B.

Letter from Erin B. Gathrid to Mark McCormack

Concerning the marketing for a children's book.

Mark H. McCormack Papers

1984 Oct. 29

Jones, Ann, 1938-

Letter from Ann Jones to C J. Gorringe

Concerning an advertisement for Sterling Cigarettes using the Wimbledon Championships, which has upset Virginia Slims, a major sponsor of the Women's World Championship Series. Enclosure not with letter.

Mark H. McCormack Papers

1985 Mar. 29

McCormack, Mark H.

Letter from Mark H. McCormack to Sir Peter Walters

McCormack presents a list of ideas for British Petroleum.

Mark H. McCormack Papers