McCormack, Mark H.
McCormack provides a prief description of the idea he pitched to Adams in Chicago. He explains that the BBC is in the process of planning the production of a series of golf films, which would feature Henry Longhurst as commentator, the great golf courses of England, Scotland, and Ireland, and most of the leading players in the world. BBC would be willing to turn the event into a Chevrolet golf tournament. McCormack proceeds to outline possible Chevrolet exposure, as he notes that the BBC does not run television commercials. McCormack also lists how the filming sites could be a vehicle for dealer participation and dealer incentives. He suggests 26 high calibre players from the international world of golf. McCormack closes by noting that he will call Adams to discuss these matters in greater detail.