McCormack, Mark H.
Concerning Brown & Williamson's(B&W) possible involvement in the 1980 Bay Hill Classic promoting the Viceroy Rich Lights cigarette brand. McCormack suggests overall sponsorship of the tournament and summarizes the potential arrangement. The letter addresses the nationwide marketing, a dual tournament identification, branding and color schemes, the possibility of Arnold Palmer wearing the tournament logo, a new scoring system, a tournament film, customer entertainment facilities, and other matters. In addition, McCormack outlines B&W's benefits and perks of being sponsors.