McCormack, Mark H.
McCormack writes Harry W. Easterly, Jr. concerning commercial possibilities with reference to the 1982 U. S. Open Championship. He thinks it would be very worthwhile for them to secure the trademarks of the Goldwin logo and suggests that it might be worthy of early consideration to try to develop a well-conceived promotional program surrounding the licensing of an approved logo on a limited amount of products. The benefits of these sales would go to the United States Golf Association, rather than the various host professionals. McCormack also discusses the matters of timing and cameras and raises the suggestion of having one of the major timing companies and one of the major camera companies designated as the official "time piece" and official camera of the U. S. Open. He thinks that they are a couple of years away from the automobile question but indicates that he would like to tie official cars inot some other from of programming starting in 1983. Soft drinks are another area which McCormack suggests they might generate income from, depending on whether there will be coolers available at the U. S. Open. He expresses interest in meeting with Easterly to further discuss these matters.