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Yahoo, a collegiate humor magazine, was first published in 1954 by students at University of Massachusetts Amherst "to satirize college life in general and to expose the humorous institutions of the University in particular." The magazine also provided a forum for student expression and opinion on broader contemporary issues. Yahoo earned the description "ill-fated" in 1966, when it finally became too outrageous for its time. Following a verbal barrage by Senator Kevin B. Harrington (D-Salem) who was displeased by cartoons, the university administration cut Student Senate funds from Yahoo in 1966. Following the suspension, an "unmentionable" campus humor magazine was published in 1968, under the titles "Magazine" and "NO". In the spring of 1969, Yahoo returned to campus when the Trustees approved the re-use of the name Yahoo for the "unnamed" campus humor magazine. The last issues of Yahoo were published in 1973.
Issues of Yahoo contain feature articles, short stories, editorials, poems, cartoons, sketches, photographs, and advertising. Organization records include constitutions, board and committee files, correspondence, and newsclippings.