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1988 July 5
McCormack, Mark H.
Fax from Mark H. McCormack to Rick Isaacson
Concerning a letter to Masaaki Morita regarding a barter agreement for advertising at sports events in exchange for Sony equipment.
1986 July 23
McCormack, Mark H.
Letter from Mark H. McCormack to Gilbert Irondelle
Concerning the attached list of sporting events and promotional opportunities.
1988 Aug. 3
McCormack, Mark H.
Letter from Mark H. McCormack to Masaaki Morita
Communication between McCormack and Morita regarding the barter arrangement for advertising and promotional opportunities for Sony in exchange for Sony products.
1988 July 8
McCormack, Mark H.
Letter from Mark H. McCormack to Masaaki Morita
Concerning a proposal for a barter agreement in which Sony could exchange equipment for advertising at some sports events.
1988 July 5
Isaacson, H. Richard
Memorandum from H. Richard Isaacson to Mark H. McCormack
Draft of a letter for McCormack to send to Masaaki Morita regarding the Sony Barter for McCormack's house at Isleworth.
1989 Nov. 9
McCormack, Mark H.
Memorandum from Mark H. McCormack to John Webber and Ian Todd
McCormack is "flabbergasted at the attached," regarding a request for reimbursement for the placement of external ads to third parties. Brian Roggenburk asks John Palliser in the Munich office who in Cleveland authorized these expenditures.
1987 Feb. 12
Stott, Judy
Memorandum from Judy Stott to Ian Todd
Concerning USA Today's interest in bartering their advertising space to IMG in exchange for tickets to certain IMG sporting events, such as Wimbledon.
1987 Mar. 19
McCormack, Mark H.
Letter from Mark H. McCormack to C. Edward Acker
McCormack suggests trading advertising for Pan Am in conjunction with sporting events in exchange for air travel.
1986 Dec. 20
McCormack, Mark H.
Fax from Mark H. McCormack to Kondo, Matsuki and Uji
Communication regarding an opportunity for Sony, particularly the supplying of closed circuit monitors for the Super Bowl in exchange for advertising for Sony during this event.
1991 Mar. 27
Gitlin, Herbert
Letter from Herbert Gitlin to Mark McCormack
Concerning the poor conditions for the Virginia Slims tournament, Gitlin writes that he and his neighbors, who collectively have more than two dozen boxes at the Grand Champions, cannot support the event in Palm Springs. Attached is an article from the Desert Sun opinion section regarding the conditions at tournament, which is not scanned. Also with this item is a letter from Miriam Da... more